Skip to main content

Facebook and X gave up on news. LinkedIn wants to fill the void

"All of this has led to some pretty serious soul-searching among America’s journalists. Is the future email newsletters? Will podcasts save the news? Does everything need to be short vertical video now? Well, here’s a question that it might be time to start asking: What about LinkedIn?"

More evidence sits below:

"According to a Pew survey released last November, a little under a quarter of LinkedIn users say they get their news on the site. According to that same survey, LinkedIn news consumers are fairly evenly split between men and women, are overwhelmingly liberal, and almost 70% of them are under 49. So even though the platform may feel like an artifact from a different era of the web, where social networks functioned primarily as directories of personal contacts, that does appear to be changing."

I don't particularly like it, but I understand why LinkedIn might be a good partial solution. My eggs remain in the decentralized social web basket: I think the Fediverse remains the ecosystem with the best possible outcomes for publishers, both in terms of potential audience and how publishers can own their relationships with their communities.

· Links · Share this post