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How The Guardian raised a record amount of reader revenue in the U.S. | Nieman Journalism Lab

Roughly a third of revenue for the Guardian - a firmly British paper - now comes from US readers.

The Guardian is free for everyone to read online. There's the promise that paying readers see fewer calls to donate, but the real value proposition is the knowledge that you're supporting the journalism itself.

What this piece doesn't really discuss is the content of that journalism, and how it might appeal to US readers who want to go beyond an American lens. North American op-ed authors like Robert Reich and Naomi Klein say a lot about its lean - a left-wing positioning that it's hard to get from a mainstream US paper.


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