[Hunter Walk]

As Hunter points out, it's impossible to start a company without tackling sales, and you aren't absolved from it no matter which route you take:

"If you avoid sales or are poor at it, you are doing a disservice to your team, your cofounder and yourself. You are unintentionally lowering the ceiling on outcome or making it even harder to succeed."

I'm the least salesy person you know, but I started two companies, neither one of which would have lasted as long as they did if I hadn't got into the practice of selling. Here's a hint: it's far less heinous and there's far less friction if you know exactly who your product is for and you're laser-focused on making it great for them. It's not always a slog: often it's a beautiful relationship.

#Business

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