[Maggie Harrison Dupré at Futurism]

File this under "good, but I can't believe this wasn't already banned":

"Sweeping changes to Federal Trade Commission (FTC) guidelines aimed at cleaning up the polluted, confusing world of online product reviews went into effect on Monday, meaning the federal agency is now allowed to levy civil penalties against bad actors who knowingly post product reviews and testimonials deemed misleading to American consumers."

Regardless of the fact that they should obviously have never been allowed, fake reviews, including AI-generated reviews, are now definitively not. This also includes people who buy star ratings and followers (which, as a practice, is I think far more prevalent than we might realize).

Because this is a US law, and the internet is what it is, we can probably expect a lot of these activities to now take place overseas, on other platforms.

#Technology

[Link]