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Journalists - is Twitter actually your community?

[Damon Kiesow in Working Systems]

Damon Kiesow, who is the Knight Chair in Digital Editing and Producing at the Missouri School of Journalism, writes:

"We ourselves have torn down the wall between editorial and business interests if as journalists, our calculation here is not values-based. To wit: “But I have a large following and neither BlueSky or Threads does.” That is the rationalization of a marketer, not a journalist who believes in the SPJ Code of Ethics dictate to “minimize harm.”"

The questions Damon raises in this post are the right ones. It's long past time for journalists to interrogate their uses of social media and whether they're doing harm, and I deeply appreciate the callout to the SPJ Code of Ethics as a core principle here.

Alternatives are available that don't have these toxic traits and are more engaged, less dangerous for your community, and a part of the future of the web rather than a relic of the past. Use them.

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