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Substack rival Ghost federates its first newsletter

[Sarah Perez at TechCrunch]

"Newsletter platform and Substack rival Ghost announced earlier this year that it would join the fediverse, the open social network of interconnected servers that includes apps like Mastodon, Pixelfed, PeerTube, Flipboard and, more recently, Instagram Threads, among others. Now, it has made good on that promise — with its own newsletter as a start."

I'm certain that this is a large part of the future of how information will be disseminated on the internet - and how publishers will run subscription programs. Subscribers who use the fediverse see the benefit of rich content that they can reshare and comment on; publishers get to understand a lot more about their subscribers than they would from the web or email newsletters.

Ghost's reader will certainly be augmented by other, standalone readers that work a bit like Apple News. Its fediverse publishing capabilities will be followed by other content management systems. Notably, Automattic has been working on fediverse integration, for example, and Flipboard has been doing amazing work in this area.

I'm also convinced there's room for another fediverse-compatible social network that handles both long and short-form content in a similar way to Substack's articles and Notes. If someone else doesn't build that, I will.


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