[Om Malik]

"Apple’s decision to strike a deal with Taboola is shocking and off-brand — so much so that I have started to question the company’s long-term commitment to good customer experience, including its commitment to privacy."

This move says a lot about modern Apple, but more than that, it likely says a lot about the performance of Apple News.

For many news publishers Apple News pageviews are a multiple of the reads on their own websites: it's a serious source of traffic and impact. The fact that Apple is finding itself having to make changes to how it makes revenue on the platform means that the mechanism itself may be under threat.

It's never a good idea to put your trust in a third party: every publisher needs to own their relationships with their communities. The pull of Apple News has been irresistible, and Apple has seemed more trustworthy than most. This may have been a false promise, and publishers should take note.

#Technology

[Link]