[The 404 Media team]

"In the last year, we learned that the technical infrastructure exists now for even non-technical journalists to build a sustainable site that can receive money from subscribers. [...] If you are a journalist reading this thinking about going out on their own: the tech is there for you to do so with very little know-how needed."

404 Media has been a new shining light in technology journalism. That it's worked out for them, having invested a thousand dollars each at the outset, is delightful.

And then there's this:

"The biggest challenge that we face is discoverability. To the extent possible, we don’t want to have to rely on social media algorithms, search engines that don’t index us properly and which are increasingly shoving AI answers into their homepages, and an internet ecosystem that is increasingly polluted by low-quality AI spam."

So to counter that, they're building community. Which just so happens to be what every single newsroom should also be doing.

Here's to another year of 404.

#Media

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