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Why we invented a new metric for measuring readership

"One particular piece of the journalism model that is broken? How news organizations measure their readership."

Pageviews are not a million miles away from hits - which is how we measured success in 2003. This is much-needed innovation from The 19th. Alexandra Smith, who wrote this piece and works on audience there, is brilliant and is a voice who should be listened to across journalism and beyond.

The trick isn't convincing a newsroom to consider these ideas. The real trick is to get funders and the broader ecosystem on board. But it's work that must be done.

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