2025 on Tumblr: Trends That Defined the Year
"Wow, we made it. 2025. One of the years of all time." Tumblr didn't die - figuratively or literally - and, honestly, it's just nice to see it.
[Tumblr]
Tumblr’s year in review feels like a victory lap:
“ This year, we took a closer look at the culture bubbling up through tag data and across your dashboards in 2025—the communities, aesthetics, and micro-moments that shaped the year and show no signs of stopping. (Don't worry—if you’re all about that ships list, keep an eye out for it in the New Year ;)”
Unlike some other Web 2.0 era sites, it’s taking pains to point out that 54% of daily active users, and 65% of new users, were Gen-Z. Now, admittedly, that demographic is up to 28 years old these days — where did the time go? — but it’s not the aging userbase that some might have assumed. In other words, new people are signing up for Tumblr, and they’re using it.
The roundup is careful not to talk about overall growth, which is down this year, but monthly active users still stand at 10x of Bluesky’s, for example. And it’s highly relevant among the people who make internet-first culture.
Tumblr’s real success is that relevance: it remained a place for interests before audiences and participation without the constant pressure to perform. Honestly, it’s just nice to see it.
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