Werd I/O

I’ve written and open sourced a rubric for assessing new technologies as part of your organization. It’s written for use in non-technical organizations in particular, but it might be useful everywhere. The idea is to pose questions that are worth asking when you’re selecting a vendor, or choosing an API or software library to incorporate into your own product.

I originally wrote a version of an assessment template when I was CTO at The 19th. Because they have a well-defined equity mission, I wanted to make sure the vendors of technologies and services being chosen adhered to their values. I’d never seen questions like “has this software been involved in undermining free and fair elections” in a technology assessment before, but it’s an important question to ask.

This new assessment is written from scratch to include similar questions about values, as well as a lightweight risk assessment framework and some ideas to consider regarding lock-in and freedom to move to another vendor.

Some of these questions are hard to answer, but many will be surprisingly easy. The idea is not to undertake a research project: most prompts can be answered with a simple search, and the whole assessment should be completable in under an hour. The most important thing it does is add intention to questions of values, business impact, and how well it solves an important problem for your organization.

It’s an open source project, so I invite contributions, edits, and feedback. Let me know what you think!

In her latest (excellent) book ‌Doppelganger: A Trip Into the Mirror World, the author Naomi Klein makes an offhand comment that, as a leftist, flags make her itchy. I feel the same way, in a way that goes beyond the Stars and Stripes or the Union Jack.

At its worst, a national flag becomes a kind of uniform that you wield to declare loyalty above all else to your nation of origin. For me, it’s a statement of nationalism: of belonging not to the human race but to a particular subset that you hold to be greater than the rest. Rather than a diverse plurality, it’s a uniform that stands for homogeneity; it’s a way of saying, we are all this one thing. The flag, and the anthem alongside it, is about national pride rather than human pride; pride in a set of administrative borders and legislative rules rather than ideals. It’s idolatry.

Back in 2012, the athlete Leo Manzano was roundly criticized for carrying the Mexican flag alongside the American one after winning an Olympic silver medal. People were outraged: how dare you align yourself with two nations? Manzano was honoring his heritage, but the idea that people can be more than one thing and be a part of more than one context and community didn’t sit well with flag worshipers. In 2016, American footballers started to kneel for the national anthem to make the point that America didn’t care for its people equally; for many, this was, again, a violation. Respect the anthem! Respect the flag! Stand to attention! Conform!

Once this set of patriotic norms has been established — as it has since the dark days of McCarthyism in the 1950s — it’s easy to cast doubt on people who call a country’s acts into question. “He hates America,” someone might say about someone who questions America’s foreign policy, casting real questions or criticisms into a projection of irrational blind hatred. This is the genuine definition of fascism: the creation of in-groups and out-groups and a demand for complete devotion to the nation from the populace. Not only is it fiercely repressive, but it’s inherently counter-productive. How can you strive to improve a place if questioning it is frowned upon?

Companies use similar tricks. A company’s brand is very much like its flag, and employees are encouraged to display blind devotion to its mission, vision, and strategy. By encouraging blind faith rather than independent, individual questioning, company bosses hope to maintain an obedient workforce. Loyal, valued employees aren’t the ones who start unions or share around salary spreadsheets to document wage inequality. They’re the ones who proudly wear the company gear, decked out in their logos, and are excited to follow the strategy du jour. These companies don’t want employees to question their executives’ ideas; to highlight ethical lapses; to point out harms enacted in the name of profit or a higher share price.

To the extent that companies are able to achieve this, it’s in part because this sort of blind fascism is already a core part of American culture. It’s an extension of what’s already in the water.

Americans are encouraged not to think too hard about what’s happening outside their borders. For some, particularly rural Republicans, that might be the borders of their town, or their state; for others, it might be the nation as a whole. Regardless, a holistic view of the world — we are all connected, we are all human, one nation’s actions affect the peoples of another — is not commonly held. The flag is a tool to that end: it demands that we should be loyal to America (or our state, or our town). Those other people are less important. “What happens in other places doesn’t really affect me, so I don’t pay attention,” I’ve been told, again and again. Yet ask the people in other countries what they think about their waters rising, their air getting dirtier, their democratically-elected governments being removed through coups in order to secure resource rights. We are all connected.

Consider the Meta workers who blindly allied themselves with their employer when it emerged that it had been actively complicit in a genocide in Myanmar. While some employees certainly did call out Mark Zuckerberg and other executives, many more sided with the company. They were loyal to their community no matter what, even in the face of evidence it had allowed atrocities to be committed using the platform they all built together. While Rohingya were dying, people enabling it proudly wore their Facebook T-shirts and worried about proving themselves at their performance reviews.

It would be much harder to dismiss the plight of an entire people if they were considered to be people in the first place. They’re out there over some border that most people have never seen, living in some other place, and are therefore lesser. We don’t see them as being us, in part because of our worship of nationhood, of flags, of anthems. There’s a reason why all of the worst movements in history centered a reverence for those elements.

I remember, as a child growing up in England, hearing the patriotic song Rule Britannia sung over and over again. It goes like this:

Rule, Britannia! rule the waves:
Britons never will be slaves.

That second line is a little rich if you know what, exactly, Britain was doing out on those waves in the 1700s, when the lyrics were written. If we cared about the legacy of our actions, and in this case the impacts that slavery had over generations, we might not continue to sing it. But the desire for blind loyalty through patriotism continues to overwhelm the need to actually confront and question that history and inhibits the discussion of those actions. I only learned in the last year that Lloyds of London, the oft-cited, very famous insurance broker, made its money by being the insurance center for the global slave trade. There is a need for a much greater reckoning, which blind loyalty impedes.

The third verse of the Star Spangled Banner, the American national anthem, goes as follows:

No refuge could save the hireling and slave
From the terror of flight or the gloom of the grave,
And the star-spangled banner in triumph doth wave
O’er the land of the free and the home of the brave.

This is a derogatory reference to Black people in the Revolutionary War who fought with the British because American rule meant living in slavery. Its author described Black people as “a distinct and inferior race, which all experience proves to be the greatest evil that affects a community”.

There is no need in the world to revere this old world fascism. There is no need in the world to perpetuate the myth of national superiority; of the goodness of military might; of pride in homogeneity. We are all one people, and our strength is in our diversity.

One of the greatest things the internet has given us is a post-national connectivity. We can speak with people in other nations as easily as we can with our neighbors down the street. The only real impedances are timezones and language barriers; the latter is being broken by AI, and the former is greatly aided by asynchronous communication. No visas are required to discuss, collaborate, and share ideas. In a world where most people have cameras and connections, nobody needs to be seen as inhuman. We can see each other; we can converse; we can know each other despite geographic separations in a way that we could never have before. I still believe that the internet can be a great force for peace: as we learn more about each other as humans, the less we can dismiss the lived experiences as others. They become real.

The thing is, we have to do it. We have to overcome the forces that tell us we should only care about the people in our local communities; the ones that say that you should be loyal to a single nation no matter how it conducts itself. We actually have to stand and say that we are welcoming and inclusive, which also means actively reckoning with the past.

And the same goes for people who are allied with their employer. There is no need to work on adverse policies unquestioningly. Organizing, advocating, thinking for yourself and bringing your whole, individual identity to your work community should be encouraged. Plurality, rather than a singular way of being, should be the expected norm.

Flags, patriotism, nationalism, anthems? I see those as anti-human ideas. As Naomi Klein says, they make me itchy. I’d rather we consider our humanity and our connectedness, and ditch the parochial horizons once and for all.

This is my monthly roundup of the links and media I found interesting. Do you have suggestions? Let me know!

Apps + Websites

DALL·E 3. Once again, this looks completely like magic. Very high-fidelity images across a bunch of different styles. The implications are enormous.

Photoshop for Web. Insanely good. It blows my mind that this can be done on the web platform now.

Privacy Party. This is really good: a browser extension (for Chrome-based browsers) that goes through your social networks and helps you update your settings to optimize for privacy and security. Really well-executed.

Notion web Clipper - Klippper. I’m a heavy Notion web clipper user, but this is far better for my needs. I was worried I’d need to build it myself. Luckily: no!

Mastodon 4.2. Lots of good new changes here - and in particular a much-needed search overhaul. My private instance is running the latest and I like it a lot.

Notable Articles

AI

How the “Surveillance AI Pipeline” Literally Objectifies Human Beings. “The vast majority of computer vision research leads to technology that surveils human beings, a new preprint study that analyzed more than 20,000 computer vision papers and 11,000 patents spanning three decades has found.”

California governor vetoes bill banning robotrucks without safety drivers. The legislation passed with a heavy majority - this veto is a signal that Newsom favors the AI vendors over teamster concerns. Teamsters, on the other hand, claim the tech is unsafe and that jobs will be lost.

ChatGPT Caught Giving Horrible Advice to Cancer Patients. LLMs are a magic trick; interesting and useful for superficial tasks, but very much not up to, for example, replacing a trained medical professional. The idea that someone would think it’s okay to let one give medical advice is horrifying.

AI data training companies like Scale AI are hiring poets. These poets are being hired to eliminate the possibility of being paid for their own work. But I am kind of tickled by the idea that OpenAI is scraping fan-fiction forums. Not because it’s bad work, but imagine the consequences.

John Grisham, other top US authors sue OpenAI over copyrights. It will be fascinating to see the outcome of this - which, in turn, will set a precedent for how commercial data can be used to train AI (and other software systems) going forward.

Who blocks OpenAI? “The 392 news organizations listed below have instructed OpenAI’s GPTBot to not scan their sites, according to a continual survey of 1,119 online publishers conducted by the homepages.news archive. That amounts to 35.0% of the total.”

Microsoft announces new Copilot Copyright Commitment for customers. “As customers ask whether they can use Microsoft’s Copilot services and the output they generate without worrying about copyright claims, we are providing a straightforward answer: yes, you can, and if you are challenged on copyright grounds, we will assume responsibility for the potential legal risks involved.”

Our Self-Driving Cars Will Save Countless Lives, But They Will Kill Some of You First. “In a way, the people our cars mow down are doing just as much as our highly paid programmers and engineers to create the utopian, safe streets of tomorrow. Each person who falls under our front bumper teaches us something valuable about how humans act in the real world.”

Climate

EVs are a climate solution with a pollution problem: Tire particles. Another reason why the really sustainable solution to pollution from cars is better mass transit.

Revealed: top carbon offset projects may not cut planet-heating emissions. “The vast majority of the environmental projects most frequently used to offset greenhouse gas emissions appear to have fundamental failings suggesting they cannot be relied upon to cut planet-heating emissions, according to a new analysis.”

Earth ‘well outside safe operating space for humanity’, scientists find. “This update finds that six of the nine boundaries are transgressed, suggesting that Earth is now well outside of the safe operating space for humanity.” No biggie.

Why the United States undercounts climate-driven deaths. Another way the effect of the climate crisis is understated: climate deaths are undercounted. Changing this state of affairs is possible but requires effort, training, and resources. In the meantime, many people still don’t understand how serious the crisis actually is.

Culture

Nature TTL Photographer of the Year 2023: Winners Gallery. Every image here is stunning.

‘The scripts were the funniest things I’d ever read’: the stars of Peep Show look back, 20 years later.Before there was Succession, there was Peep Show. A brilliant piece of TV that launched a bunch of careers. If you haven’t seen it, give yourself the gift of checking it out.

The Berkeley Hotel hostage. I know people who worked with Douglas Adams and I’m incredibly envious of them. He seems like someone I would have really enjoyed meeting - and his books (all of them) were a huge part of my developing psyche. This story seems so human, so relatable. Trapped by his success, in a way.

Refusing to Censor Myself. A less-discussed problem with book bans: publishers will self-censor, as they did here by requiring the removal of the word “racism” in the context of internment camps.

Writer Sarah Rose Etter on not making things harder than they need to be. I found this interview fascinating: definitely a writer I look up to, whose work I both enjoy and find intimidatingly raw. And who happens to have a very similar day job to me.

Democracy

FTC Sues Amazon for Illegally Maintaining Monopoly Power. “Amazon’s ongoing pattern of illegal conduct blocks competition, allowing it to wield monopoly power to inflate prices, degrade quality, and stifle innovation for consumers and businesses.” Whatever happens here, it will be meaningful. It’s also nice to see the FTC actually wielding its antitrust powers.

Intuit Pushing Claim That Free Tax-Filing Program Would Harm Black Taxpayers. Intuit has a stranglehold on how taxes are filed in America. For what? Many other countries just have an easy to use tax portal of their own. This is a business that shouldn’t even need to exist.

Migrants tracked with GPS tags say UK feels like ‘an outside prison’. I had no idea Britain was fitting migrants and asylum seekers with ankle bracelets and surveilling them to this level. It seems impossible that this is something people would think is right and just. The dystopian cruelty is mind-boggling.

An endless battle for the rights of the underclass. Every word of this, but particularly: “Cultural warfare was a political ploy designed to keep workers from recognizing our common ground and banding together against corporate abuses and thefts.”

US economy going strong under Biden – Americans don’t believe it. It’s how we measure the economy, stupid.

What Mitt Romney Saw in the Senate. A fascinating read that makes me want to check out the full book, which seems to me like an attempt by Romney to save the Republican Party from Trumpism (as well as, let’s be clear, his own reputation). Wild anecdote after wild anecdote that highlights the cynicism of Washington political life.

Never Remember. The best thing I read on the anniversary of 9/11 by far. It feels cathartic to read. But it’s also so, so sad.

New Elon Musk biography offers fresh details about the billionaire's Ukraine dilemma. If I was building technology to let people watch Netflix and check their email from remote locations, I would also be upset about it being used for drone strikes. But if that’s the case, you shouldn’t be deploying your tech to the military in the first place. Nor should you be making strategic military decisions of your own.

Majority of likely Democratic voters say party should ditch Biden, poll shows. No surprises here. We need more progressive change than we’re getting. But obviously, if it’s Biden v Trump, there’s only one choice.

AOC urges US to apologize for meddling in Latin America: ‘We’re here to reset relationships’. Yes. Absolutely this. And everywhere.

Health

The Anti-Vax Movement Isn’t Going Away. We Must Adapt to It. Depressing. I agree that vaccine denial is not going away, and that we need to find other ways to mitigate outbreaks. But what a sad situation to be in.

Labor

Remote work may help decrease sexual assault and harassment, poll finds. “About 5 percent of women who were working remotely reported instances in that time, compared with 12 percent of in-person women workers. Overall, only 5 percent of remote workers reported instances in the past three years, compared with 9 percent of those who work fully or mostly in person.”

Working mothers reach record high, above pre-pandemic levels. Flexible work from home policies have allowed more mothers with young children to join the workforce than ever before. Yet another reason why these policies are positive for everyone and should not just stick around but be significantly expanded.

Media

Amanda Zamora is stepping down as publisher at The 19th. Amanda is absolutely fearless and I was privileged to work with her. As co-founder of The 19th, she was an absolutely core part of what it became: both a strategist and culture instigator. What she does next will certainly change media; I’ll be cheerleading.

Failing Without Knowing Why: The Tragedy Of Performative Content. Thought-provoking for me: particularly as someone who thinks through ideas through writing. But perhaps that writing doesn’t need to be in public, in front of an audience.

How I approach crafting a blog post. “I don’t think I’ve seen someone walk through their process for writing a blog post, though.” I love this breakdown! Tracy’s structured process shows up in the quality of her posts. I love the thoughtfulness here.

In defense of aggressive small-town newspapers. This: “The prevalence of “news deserts” has apparently led some to think it’s normal for neighborhood news outlets to function as lapdogs rather than watchdogs.” The purpose of journalism is to investigate in the public interest.

In the AI Age, The New York Times Wants Reporters to Tell Readers Who They Are. I think this is the right impulse: people tend to follow and trust individual journalists, not publications. Building out profiles and establishing more personal relationships helps build that trust.

Counting Ghosts. “Web analytics sits in the awkward space between empirical analysis and relationship building, failing at both, distracting from the real job to be done: making connections, in whatever form that means for our project.”

Publisher wants $2,500 to allow academics to post their own manuscript to their own repository – Walled Culture. The open access movement is an important way academics can fight back against predatory publishers for the good of human knowledge everywhere - but the publishers are still out there, grifting.

A New Low: Just 46% Of U.S. Households Subscribe To Traditional Cable TV. I’ve lived in the US for twelve years, and at no point have I even been tempted by traditional cable. Every time I encounter it, I wonder why people want it. It’s a substandard, obsolete product. So this is no surprise.

The Ad Industry Bailed On News. Can An AI Solution Offer A Way Back? Services like this become single points of failure with outsize power over the journalism industry. It’s a bad idea. No one entity should be the arbiter of bias in news or where a buyer should put their money. For one thing, who watches that entity’s own inevitable bias? And if you’re offering AI as a bias-free solution, you’ve already lost.

Zine: How We Illustrate Tech (and AI) at The Markup. Lovely!

White House to send letter to news execs urging outlets to 'ramp up' scrutiny of GOP's Biden impeachment inquiry 'based on lies'. I couldn’t be less of a fan of the current Republican Party but I hate this. The White House should not be sending letters to the media encouraging them to do anything. That’s not the sort of relationship we need our journalistic media to have.

Snoop Dogg can narrate your news articles. Snoop Dogg gimmick aside, this is actually pretty neat, and useful. I’d also like the opposite: sometimes I want to read podcasts. Different contexts demand different media; I wish content itself could be more adaptable.

Non-news sites expose people to more political content than news sites. Why? Two thirds of the political content people consume come from non-news sites. And most of the news content people read is not overtly political. Instead, it’s mostly coming from entertainment - which has no ethical need to report factually.

Naomi Klein's "Doppelganger". “Fundamentally: Klein is a leftist, Wolf was a liberal. The classic leftist distinction goes: leftists want to abolish a system where 150 white men run the world; liberals want to replace half of those 150 with women, queers and people of color.”

Society

US surgeons are killing themselves at an alarming rate. One decided to speak out. “Somewhere between 300 to 400 physicians a year in the US take their own lives, the equivalent of one medical school graduating class annually.”

Oxford University is the world’s top university for a record eighth year. This presumably means that the Turf Tavern is the best student pub in the world.

Britain’s attitude to refugees shows, once again, that it’s a colonial nation. “Hostile immigration policy stokes racism but the foundation it builds upon itself is racist and maintains a ‘colonial present’. Through dealing with migrants like pests, who deserve to be locked away in a prison barge, the British government continues to ignore the fact that, “Borders maintain hoarded concentrations of wealth accrued from colonial domination.”″

19th News/SurveyMonkey poll: The State of Our Nation. Lots of interesting insights in this poll, including on nationwide attitudes to gender-affirming care (only 29% of Republicans think their party should focus on it) and gun control (82% of Americans want to restrict access in domestic abuse cases).

Victims of forced sterilization in California prisons entitled to reparations. One thing I learned from this story is that forced sterilization of inmates has still been widespread in the 21st century in America. Ghoulish.

Unconditional cash transfers reduce homelessness. It turns out that if you give homeless people money as assistance, it really helps them. This is something society should do.

Startups

Why Starting Your Investor Updates With “Cash on Hand” Information is a Major Red Flag Right Now. It’s Maybe the Only Thing Worse Than Not Sending Updates at All. I appreciated this succinct discussion on using venture dollars well from Hunter Walk. In particular, this: “Startups spend a $1 to ultimately try and create more than $1 of company. If you do that repeatedly and efficiently we will all make money together.” Too many founders still think of investment as being akin to a grant.

Technology

Meta in Myanmar, Part I: The Setup. “By that point, Meta had been receiving detailed and increasingly desperate warnings about Facebook’s role as an accelerant of genocidal propaganda in Myanmar for six years.” We need more discussion of this - I’m grateful for this four-part series.

Optimizing for Taste. A solid argument against A/B testing. A lot of it comes down to this: “It fosters a culture of decision making without having an opinion, without having to put a stake in the ground. It fosters a culture where making a quick buck trumps a great product experience.” I agree.

Meredith Whittaker reaffirms that Signal would leave UK if forced by privacy bill. Signal on UK privacy law: “We would leave the U.K. or any jurisdiction if it came down to the choice between backdooring our encryption and betraying the people who count on us for privacy, or leaving.” Good.

U.S. Counterintel Buys Access to the Backbone of the Internet to Hunt Foreign Hackers. “The news is yet another example of a government agency turning to the private sector for novel datasets that the public is likely unaware are being collected and then sold.”

Digital Disruption: Measuring the Social and Economic Costs of Internet Shutdowns & Throttling of Access to Twitter. This report found that removing access to Twitter created significant economic and social impacts. Question: are some of these now replicated with the switch to X?

Build Great Software By Repeatedly Encountering It. This is really important, and why we talk about “eating your own dogfood”. If you don’t use what you build, you can’t build anything great.

EV charging infrastruture is a joke – Brad Barrish. Non-Tesla EV charging infrastructure is awful. It’s good that Tesla has opened the standard, but it’s not good that the only really viable charging infrastructure is owned by one company. It needs to be fixed.

The #ViewSource Affordance. I strongly agree with this. “View source” has been an important part of the culture of the web since the beginning. Obfuscating that source or removing the option does damage to its underlying principles and makes the web a worse place. I like the comparison to the enclosure movement, which seems apt.

Online Safety Bill: Crackdown on harmful social media content agreed. This is a horrendous bill that is designed to encourage self-censorship, including around topics like “illegal immigration”, as well as vastly deepen surveillance on internet users. And Britain passing it will likely embolden other nations to try the same.

WordPress blogs can now be followed in the fediverse, including Mastodon. I’d prefer if this was default WordPress functionality - but the big lede is buried here. Hosted WordPress sites are getting fediverse compatibility. That’s a huge deal.

Finishing With Twitter/X. Who at the intersection of tech and politics is still posting on Twitter? And should they be? A good breakdown.

Unity has changed its pricing model, and game developers are pissed off. As with API pricing changes across social media, these tiers disproportionately penalize indie developers. The message is clear: they don’t want or need those customers. In a tighter economy, much of technology is re-organizing around serving bigger, wealthier players.

Silicon Valley's Slaughterhouse. “Andreessen wasn’t advocating for a tech industry that accelerates the development of the human race, or elevates the human condition. He wanted to (and succeeded in creating) a Silicon Valley that builds technology that can, and I quote, “eat markets far larger than the technology industry has historically been able to pursue.””

Google vet wants to turn your hot water heater into a "virtual power plant". I really need this for my home, and I suspect my entire region needs it. This could do a lot of good and be the start of something much bigger using virtual power plants as a platform.

It’s Official: Cars Are the Worst Product Category We Have Ever Reviewed for Privacy. Every modern car brand abuses your personal information. 84% sell your data (including where you go and when). 56% will share it with law enforcement without a warrant. And none of them have demonstrably adequate security.

Tucson's Molly Holzschlag, known as 'the fairy godmother of the web,' dead at 60. Rest in peace, Molly. We’ve lost one of the really good people who made the web better.

There’s a piece in the latest Harvard Business Review which starts with a premise I’d like to challenge:

It’s well-known that firms where strategy and culture align outperform firms where they do not. It follows, then, that if the two aren’t aligned, you most likely need to change your culture.

The rest of the article goes on to describe how storytelling is an integral part of establishing a strong culture in a company — and it absolutely is. A cohesive, supporting culture and the ability to tell strong stories are things every organization needs if it wants to succeed.

What I want to challenge is this idea that if strategy and culture don’t align, it’s the culture that needs changing. To be sure, quite often it does: particularly in situations where not enough time has been spent building a supportive culture to begin with. But culture is made of people, relationships, norms, and stories. The premise above hinges on the idea that if the people in your organization aren’t aligned with an organization’s strategy, you need to change the people. The strategy is paramount. But what if that’s not true? What if the strategy really is at fault, and organizations need to put more trust in their people?

I believe that the strongest organizational cultures are the most equitable ones. Whether you agree with my belief or not, research backs me up: the most productive work cultures are the ones where everyone feels empowered to speak up and be heard, where management genuinely listens to and acts on both the needs and ideas of their workforce. There’s a necessary underlying respect that you can’t simply storytell your way around.

In turn, that respect is built by distributing equity: giving people real ownership, both figurative and literal, in their workplace. There’s a reason burnout is driven by people not feeling like they can affect the choices that impact their work; people want to have control, and to make real progress on meaningful work.

If you don’t have those things, then, sure, your culture needs to be changed. But if you find yourself wishing that everyone would just go along with what you’re telling them to do, perhaps the first change needs to be a little more personal.

Building this level of interpersonal respect necessitates approaching building your workforce like a community. In turn, this means prioritizing strong interpersonal relationships. Can people talk with each other openly? Are they able to bring their whole selves to work? Does management listen and act? Are there rules and norms that foster emotional safety, particularly among people who may feel underrepresented and therefore alone in the organization? Does the organization treat the people who work inside it as fully-realized, three dimensional human beings, or are they fungible line items on a spreadsheet?

Is your company a diverse, happy, healthy community of trusted experts?

Was your strategy co-developed with your community?

Are your community’s needs and ideas represented in your decisions?

Will your community directly experience any upside that is an outcome of their work?

From here, other, related ideas become more obvious. If your community is co-developing your strategy, your want as many diverse ideas as possible. Hiring people from different contexts and backgrounds becomes an integral part of setting strategy. It becomes important to ask, when considering any new hire, whether they’ll bring a new perspective to your community. A homogenous workforce becomes a liability, because you’ll have a narrower set of ideas to work with.

Obviously, this mindset of collaborative inclusion is not commonly employed among business leaders. If it were, we’d see more diverse organizations with happy workforces, rather than the stark monocultures that engage in union-busting we see in tech (and everywhere) today. It runs completely counter to Elon Musk’s “extremely hardcore” work culture and wild firing rampages, for example. Not to mention the screaming fits associated with software leaders like Bill Gates and Steve Jobs.

Often, managers want to be mavericks: the smartest people in the room, who bend reality with their singular vision and bring everyone along from the ride. The truth is, it’s kind of bullshit: a story egotists tell themselves to justify being antisocial. You can’t hypnotize people into working for you through sheer charisma. The only way to scale an organization is to set a really strong internal culture first, and then empower everyone you add to your community to help you build it.

If you’ve hired great people and built a strong community, and those people are telling you that your strategy is off, you should believe them. And then you should shut up and listen to them, work together, and build something better together.

If you haven’t hired great people, and you haven’t built a great community, you’ve failed at business-building 101 and need to go back to the drawing board.

Every industry, including tech, comes down to people. Every company is a community. And every community is built on trust, respect, and equity.

The Writer’s Guild of America seems to have received everything it asked for:

Delivering on issues that many scribes saw as core to their profession, the deal contains big leaps in AI guardrails, residuals and data transparency for writers — leaps that could be transplanted into the upcoming negotiations between the AMPTP and SAG-AFTRA, which could start in the next week.

This is a great example of how unions can really work for their members. Hollywood is a broadly-unionized industry, as we’ve seen for the last five months, and the result has been real gains in writer equity and compensation in the face of technology changes like streaming and AI.

Of course, at least in America, most industries are not highly-unionized. 10.1% of wage and salary workers were unionized in 2022, down from a peak of about a third, which coincided with income inequality’s lowest point. Generally, unionized workers make 18% more (20% for African Americans, 23% for women, and 34% for Hispanic workers).

Tech is often the home of a particular kind of libertarian thinking that is often anti-union. But that, thankfully, is changing. In 2004, a third of tech workers were in favor of unionization; twelve years later, it was 59%. These days, prominently recognized tech unions include the Alphabet Workers Union, but firms have engaged in nakedly union-busting activity, from big tech companies like Apple, later-stage startups like Instacart, and supposedly public interest organizations like Code for America. (It’ll be no surprise that Elon Musk’s Tesla was found guilty of illegal union-busting tactics).

Regardless, the industry would gain immensely from unionization — and more and more tech workers agree. It’s not so much about wages as recognition and a say in how these companies are run. Last year, Jane Lytvynenko, senior research fellow on the Tech and Social Change Project at the Shorenstein Center wrote in MIT Technology Review:

[…] Silicon Valley companies don’t see more protests about wages from their white-collar employees—those workers get stock options, good salaries, and free lunch. But such perks do little to address structural discrimination.

My hope is that examples like the WGA’s win will help spread this idea that there should be a counterbalance to corporate power, and that the people who do the work should have influence over how it is organized. If you’ll pardon the pun, tech workers should own the means to push to production. Allworkers should have a say in how their companies function. And I believe — still crossing my fingers, because there’s a lot of work to do and a lot of gains still to be made — that this future is coming.

In the meantime, congratulations to the WGA! Nice work. Solidarity.