Google AMP: how Google tried to fix the web by taking it over

Ben Werdmuller

09 May 2023

“In 2015, Google hatched a plan to save the mobile web by effectively taking it over. And for a while, the media industry had practically no choice but to play along.” #Technology

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Bridging feels seamless. Behind the scenes, it's a technical marvel

To maintain their independence, publishers are fleeing Substack

Asking platforms to do better won't work. We need to force their hands

WordPress powers 47% of the web. Now it's more social, too