Paying influencers? The FTC has a warning for you.

"While both the existence and use of social media "influencers" are a relatively recent phenomenon, the FTC said it found previously that such actions violate the prohibition on "unfair or deceptive acts or practices." A company that knows about these determinations and flouts them can face fines under the Federal Trade Commission Act — hence the notices warning these firms." I will not cry if influencer culture has to endure a crackdown.

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