Rest of World tells vital stories about the impact of tech on the world. We may lose it anyway.
Rest of World may need to shut down. For me, its coverage of the global impact of the tech industry is required reading. I'm distraught.
Link: Rest of World faces prospect of shutting down, by Max Tani in Semafor
I was distraught to hear that Rest of World may have to shut down in January. Since its launch, I’ve relied on its coverage about the impact of technology and the tech industry on communities and geographies that often fall outside of a Western lens. And I’ve become a huge fan of its Chief Product Officer Michael Donohoe, who I think is one of the best product and engineering people working in journalism (or in any industry). Working with a small team, he’s built a site and underlying tech that punches way above its weight.
On one level, the forces that have created issues for Rest of World aren’t unique to it: declining search and social referrals, intermediation by AI chatbots, and a fixation with the Trump administration at the expense of other topics.
But then, as Semafor reports, Rest of World had a unique problem in that its audience was partially the tech industry itself, which has shifted to become more insular and conservative:
“The organization’s leaders also attributed the decline to a deeper cultural shift to the right within the tech community. One senior leader at the organization said they believe tech news readers who previously expressed liberal values and an appetite for consuming global journalism have grown disillusioned with the news media, and now prefer an information diet of inward-looking podcasts, YouTube shows, and chatbot outputs.”
This coincided with a tonal shift in coverage of the tech industry from typically fairly optimistic, glowing pieces about connection and innovation to criticism about oligarchy and the role of tech power in the global rise of authoritarianism. Looking at Rest of World’s homepage today, many headlines are now about how communities around the world are being either taken advantage of by American AI firms or left out of AI developments.
That’s vital coverage, in my opinion, and makes Rest of World required reading for me — but for an industry that likes to be praised for changing the world and is bad at engaging with criticism, it might be a tough read. Semafor notes that the likes of Wired and The Verge, which also produce excellent coverage, are suffering from the same problem (although I’ve also heard that Wired’s subscriptions are growing).
What’s surprising to me is that Rest of World should also be required reading for a whole slew of foundations and NGOs that want to make a positive impact globally, as well as investors looking to support ventures in underserved markets. Clearly this either isn’t happening or it’s not happening in a way that converts into the kind of financial support the newsroom needs.
It’s also, in a way, a warning about newsrooms started by founders with deep pockets. Sophie Schmidt (Eric Schmidt’s daughter) committed $60M to Rest of World a months into its launch. That gave it both a solid mission and an enormous runway that may have made it harder to test and pivot. It did pivot, to focus more on countries that Western readers might be more interested in, as well as to require user registration as a way to know its audience better, but it was relatively late in its life. I’m very grateful for the resulting coverage but I think it would be worth having an open conversation about whether those funds helped or hindered its ability to become sustainable in the long run.
Anyway, I hope it finds a home. I badly want it to continue to exist. For me, it’s the best tech journalism there is.
