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The essence of web 2.0

Ben Werdmuller Ben Werdmuller

Ben Werdmuller

24 Apr 2006

The principles of web 2.0 make more sense if you change the order:

"Harnessing Collective Intelligence" is the root principle of Web 2.0, and the others make sense to the extent that you understand how they feed into (and draw from) this one.

Or, to put it another way, and I apologise for sounding like a broken record, the Internet is people.

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Notable links: February 20, 2026

Notable links: February 20, 2026

Why aren't newsrooms sharing and innovating? And more.

20 Feb 2026

Stop calling optimization "innovation."

"The problem is, if you’re optimizing a product that fundamentally isn’t working for how people get news in 2026, all you’re really doing is riding that buggy off of a cliff with style."

19 Feb 2026

The political effects of X’s feed algorithm

"Feed algorithms are widely suspected to influence political attitudes." This study shows that some do - to significant effect.

18 Feb 2026

In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks

In a world where traffic is decreasing, publishers are moving more heavily into subscriptions - with very good results.

18 Feb 2026
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Ben Werdmuller explores the intersection of technology, democracy, and society. Always independently published, reader-supported, and free to read.