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The essence of web 2.0

Ben Werdmuller Ben Werdmuller

Ben Werdmuller

24 Apr 2006

The principles of web 2.0 make more sense if you change the order:

"Harnessing Collective Intelligence" is the root principle of Web 2.0, and the others make sense to the extent that you understand how they feed into (and draw from) this one.

Or, to put it another way, and I apologise for sounding like a broken record, the Internet is people.

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The honest truth about leaders who want to replace their workers with AI

"The problem tends to show up when a CEO is handed an agentic tool like Claude Code, and has it create something, which will work just fine, and thinks “oh, wait, why do we need so many people, when I can just sit here and make things work?” This is a bad CEO."

10 Jun 2026

To build the future, we need theories of change

News tends to treat technology as something that happens to it, like an asteroid. To better navigate the future, we need to imagine what might come next.

10 Jun 2026
Robin Berjon speaking at PublicSpaces

It's not enough to have better ideals.

You also need to build a better product.

10 Jun 2026
The community-first software era

The community-first software era

Some ideas about how to encode our values into the tools we use

04 Jun 2026
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Ben Werdmuller explores the intersection of technology, democracy, and society. Always independently published, reader-supported, and free to read.