These competitors joined forces to allow readers to use a single login across their news sites

Ben Werdmuller

17 Oct 2021

“The founding media partners all agreed, however, that having more first-party data and increasing the share of registered visitors would allow them to build better relationships with readers and more relevant news products. Their collective first step has been OneLog, a single sign-on system being used across a variety of news sites owned by Swiss Digital Alliance members TX Group and Ringier.” Now imagine if authentication was built into the browser.

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Fell in a hole, got out.

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