[Dan Kennedy at Media Nation]

Dan Kennedy picks up on a detail in Brian Stelter's Atlantic article about troubles at the Washington Post:

"The Post’s content-management system, Arc, which was supposed to be a money-maker, had instead turned out to be a drag on the bottom line."

He goes on to sing Arc's praises, but notes that 25% of its staff were just laid off, and wonders what went wrong there.

Here's what I think happened. There were two parallel forces at play:

• Newsrooms are not natural software companies (except for their own ends).
• Content management systems are a commodity technology.

It's notable that almost every newsroom that has built its own CMS has eventually left it in favor of a platform built by someone else - most commonly WordPress. Sinking resources into building your own means spending money to solve problems that someone else has already solved, and often solved well.

Particularly in tough times for the industry, newsrooms need to be spending money on the things that differentiate them, not by reinventing perfectly good wheels. WordPress isn't zero cost - most newsrooms partner with an agency and a managed hosting provider like WordPress VIP - but it's a lot cheaper than building all those features yourself would be. And the outcome by picking an open source platform is likely higher quality.

The exception is if the way you both think about and present content is radically different to anyone else. If you're truly a beautiful and unique snowflake, then, yes, building your own CMS is a good idea. But there isn't a single newsroom out there that is unique.

Likewise, if I'm a potential customer (and, as it turns out, I am!), I don't know why I'd pick a proprietary platform that's subject to the changing business strategies of its troubled owner over an open source platform which gives me direct ownership over the code and powers a significant percentage of the web. The upside would have to be stratospherically good. Based on sales emails I get that choose to focus on Arc's AI readiness, that case isn't being made.

The outcome is a bit sad. We need newsrooms; we need journalism; we need an informed voting population. Honestly, the Arc bet was worth trying: I can see how a platform play would have been a decent investment. But that doesn't seem to be how it's panned out, to the detriment of its parent.

#Media

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