[Taylor Lorenz at User Mag]

Gen Z men have lurched to the right, which was one factor behind this month's election result. This is, in part, because they've been inundated with media that speaks to a right-leaning point of view - and there's almost no counterpart on the Left.

"Leftist channels do not receive widespread financial backing from billionaires or large institutional donors, primarily because leftist content creators support policies that are completely at odds with what billionaires want."

There is no progressive answer to Rogan. There could be - there's no shortage of progressive hosts who could fill this role - but as Taylor argues here, and as I've also previously argued, the funding isn't there for it.

As Taylor points out:

"The conservative media landscape in the United States is exceptionally well-funded, meticulously constructed, and highly coordinated. Wealthy donors, PACs, and corporations with a vested interest in preserving or expanding conservative policies strategically invest in right-wing media channels and up and coming content creators."

For progressive causes to win, there must be investment in progressive influencers. Not in a cringe Air America way, but authentic voices who are already out there and need a lift to reach more audiences. So the question becomes: where are those progressive influencers? And who can bankroll them in such a way that they retain their independence and authenticity - but amplified?

#Media

[Link]