[Eve Upton-Clark at Fast Company]

I love this. Tumblr is so back:

"Thanks to Gen Z, the site has found new life. As of 2025, Gen Z makes up 50% of Tumblr’s active monthly users and accounts for 60% of new sign-ups, according to data shared with Business Insider’s Amanda Hoover, who recently reported on the platform’s resurgence.

[...] Perhaps Tumblr’s greatest strength is that it isn’t TikTok or Facebook. Currently the 10th most popular social platform in the U.S., according to analytics firm Similarweb, Tumblr is dwarfed by giants like Instagram and X. For its users, though, that’s part of the appeal."

This is worth paying attention to: small communities are a huge part of the selling point. That's something that Mastodon also already has built-in, and Bluesky would do well to learn from. (Signs point to them being aware of this; more of this in a later post.) Sometimes not being the public square makes for a far better community culture and safer, more creative dynamics.

#Technology

[Link]