"Aggregate Facebook traffic to a group of 792 news and media sites that have been tracked by Chartbeat since 2018 shows that referrals to the sites have plunged by 58%."

I'll bang this drum forever: establish direct relationships with your audience. Do not trust social media companies to be your distribution.

That means through your website.

That means through email.

That means through direct social like the fediverse.

It's long past time that media learned this and internalized it forever. #Media

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