Ben Werdmuller

Thoughts

1. I remember on my very first startup, my co-founder (the CEO) worried that we weren’t cool enough. We were building a white label community platform that was beginning to be used inside large organizations to share information: what would become a multi-billion dollar business. And we were doing it in a way that would allow companies to keep their internal information secure. But at the time, consumer social web startups were cool, and we lost focus by trying to chase that dream. The worry was more about the image of being a startup than creating something financially viable and doing it the right way.
2. The startup community is absolutely chock full of posturing bullshit. A lot of this is the fault of VC hustle porn: raising money is celebrated. Having a great launch on Product Hunt seems awesome. Being able to tell regular people about your startup and having them recognize your brand is a milestone.
3. But none of these things are the same as building an actually-successful business. Marketing and sales are important, of course, but if your entire effort is blustering and creating the right kind of external-facing energy, you’ll lose. There are plenty of those kinds of companies, but they’re not real: instead they’re sort of play-acting being a startup.
4. You’ve got to ship. That means knowing how to build software that solves real problems and doing it, again and again and again, without losing focus.
5. Another symptom of play-acting is just talking about what you’ll do instead of doing it, as if brainstorming or strategizing is as valuable a task as the act of making.
6. Brainstorming and strategizing set the stage for the real work. They are not the real work.
7. If you’re more worried about how you appear than the substance of what you do, you’ll want to spend most of your time on talk. Often founders like this will outsource the act of making as an afterthought, devaluing the skill and action of making in the culture of their organization. They want to be the ones who dictate what gets done without doing any of it.
8. And of course, the people who make are on the hook for actually producing in this environment, and will receive the flak when it doesn’t happen, with little of the kudos when it does.
9. This is what we call an abusive relationship.
10. Not every maker can be a founder, but every founder should have a maker’s mindset.

Actions

1. I’m in the process of shutting down a bunch of my cloud services (or at least, reducing them to their free tiers) and replacing them with home-spun alternatives. I used csvskit to take my large AirTable databases and turn them into local tables, saving me hundreds of dollars a month. More of this to come.
2. I’m heading back to the west coast for a wedding. The trip is going to be a bit complicated, and I’m still trying to figure out the logistics.
3. I’m also closing out my time in Cape Cod at the end of the month. I’ve been here since early August, in the house my great grandparents built. It’s been cathartic and wonderful to be here, but real life calls. I need to start packing up and preparing.
4. We got here by road-tripping east; while my dad is going to fly back, my sister and I are planning to road-trip west. It’ll be a completely different kind of trip, and I can’t wait. Exactly when we do this, I’m still not sure, so there’s planning to be done. But it will happen.

I was asked to go into a little more detail around how I think about my Fairness Fridays posts.

They were originally inspired by Fred Wilson’s Funding Fridays, which highlights a new crowdfunding campaign. I actually really like those: it’s a fun way to discover new projects that are getting off the ground. But while there’s a lot of focus on new businesses in my circles, and particularly new startups, there’s much less on groups on the ground who are working hard for equal rights and the dignity of vulnerable people. Although I’m not rich, I’ve been lucky enough to earn an above average technology sector salary. So this is a small thing I can do: contribute weekly to organizations in a way that’s within my means, and compound that by encouraging others to do the same.

My mission in work is to build things that have the potential to make the world more equal. That’s my philosophy towards giving, too. Most of the organizations I highlight are providing services that should really be provided by government but aren’t: I’m a strong believer in social safety nets as infrastructure. In a perfect world, giving and philanthropy of any kind wouldn’t need to exist, and the well-being of vulnerable people wouldn’t depend on the whims and attention of people who are wealthier. But here we are, and the people who do this advocacy and support work are hugely unsung heroes.

I typically don’t give to religious organizations, because I’m not religious, and I think any kind of proselytizing in the course of providing community services is immoral. (It should go without saying that I’m also not interested in conservative-leaning organizations: supporting the vulnerable means supporting an identity-positive, pro-choice future with a focus on distributing equity.) That said, I know that not every religious organization does this, and they do provide vital work in many communities, so I’ve made exceptions (particularly at the border). I also prefer to give to smaller, community organizations rather than larger nationwide endeavors, on the grounds that the former are likely more in need of funds - but again, I’ve sometimes made exceptions.

I often privately ask for recommendations, and I’d love any recommendations that you’re willing to share. If you know of a great local community organization that has the potential to help vulnerable people gain equity through advocacy and direct support, I’d love to hear about them.

These posts aren’t the only giving I do. I also donate on a monthly basis to many of the organizations you would expect, including the ACLU and the Southern Poverty Law Center. These nationwide organizations do deeply important work, and my omission in this series does not imply a lack of support.

I’m posting Fairness Fridays: a new community social justice organization each week. I donate to each featured organization. If you feel so inclined, please join me.

This week I’m donating to the Coalition to Stop Violence Against Native Women. Based in Albuquerque, CSVANW advocates for social change in the communities it supports to prevent violence against Native women and children.

It describes its mission as follows:

Organized in 1996 by three founding Native women, Peggy Bird (Kewa), Darlene Correa (Laguna Pueblo) and Genne James (Navajo), the Coalition to Stop Violence Against Native Women (CSVANW) was created to provide support to other Native advocates working in domestic violence, sexual assault, dating violence, stalking and sex trafficking in New Mexico’s tribal communities. Their single goal: to eliminate violence against Native women and children.

[…] CSVANW is an award winning organization at the forefront to a dynamic approach to the tribal domestic and sexual violence fields that is demonstrating the most effective, creative and innovative ways to address and prevent the cycle of violence within tribal communities.

Its activities include training, technical assistance, advocacy, and direct support. It also sits on statewide taskforces in order to further its justice objectives.

I donated. If you have the means, I encourage you to join me here.

As Ben Werdmuller awoke one morning from uneasy dreams he found himself transformed in his bed into …

Stress has been a major part of my life this year, for obvious reasons. I’m no longer at the point in the year where I can claim to be ruled by grief with any real conviction, but it’s always there. Call me a high-functioning griever.

But the unhappiness I feel isn’t entirely the effect of losing my mother. It’s hard to compare, because it’s not fair to say there’s something deeper - that grief is already as deep as it gets, a sinkhole to oblivion just behind my eyes. It’s more that there’s another sadness that sits alongside it. They’re two different flavors, or two different entities that sit in two different universes with two different laws of physics. One is grief; the other is depression.

The manifestation of both of these sadnesses is that the world feels fundamentally wrong. In my grief, this is because my universe has lost its most important character, who I continue to reach for, make jokes with, and ask for advice like a kind of phantom limb until I remember. In my depression, it’s because I feel dissatisfied with the rhythms and timbre of my life. I can’t point to anything and say “this is wrong”, but in totality, wrongness pervades everything. There’s nothing to be fixed in either case because, in the case of grief, I can’t bring her back from the dead; in the case of depression, it’s hard to know where to begin.

My dissatisfactions go something like this:

One: my mother is gone, stolen by a terrible illness, which is an unfairness in the universe so profound that nothing is redeemable.

Two: I’ve been forced to play a game that I don’t particularly care for, knowing that the alternative is worse. The templated pattern of participating in regular society feels empty to me. Maybe this is because I was lucky (or unlucky) enough to be raised in a household that didn’t follow these norms. My parents didn’t have regular jobs; we didn’t settle in a single place; one year we traveled so much that I attended less than two thirds of the school year. We didn’t have money, and that was in part by my parents’ choice: my mother came from an upper middle-class family and my dad had a PhD in economics, and a comfortable life would have been easy for them. They opted out of the regular patterns and chose life experiences over wealth and stability, and knowing that there was an abundance of comfort and happiness in this, I don’t know that I can be content doing anything else. I honestly don’t know whether I’ve been ruined or freed.

Wealth is an empty goal. The people who chase it spend their lives gardening a number. What’s meaningful is choosing life: finding the things that spark and inspire you and following them. People talk about there not being reward without risk, but usually they mean in the sense of financial investments. Fine, but it works for life too: to be truly happy and truly yourself, you need to slip off the rails that have been set out for you. By definition, they’re not your rails. They’re someone else’s route: an aspiration that someone else has for the direction of your life.

I quietly admire the people who can feel comfortable following the regular path. Find a stable job, buy a house, start a family, get a dog, etc etc. And don’t get me wrong: I’d love to have a house, a family, a dog, and everything the etc etc implies. I want to do those things. And I think describing them in this way does them a disservice: starting a family, for example, is much more about - or at least, should be much more about - establishing a deep, mutually supportive partnership that becomes the emotional and practical bedrock of your life. I’ve always seen partnerships as being akin to being allies in an adverse world, and there’s nothing superficial about that. (A dog is just a dog, but dogs are great, so.) Still, something is missing, and I admire the people who don’t have that niggling dissatisfaction eating away at the core of them. They can just get on with it.

I wonder if it’s partially this: the traditional path is a deal that asks you to normalize yourself to a mainstream ideal in exchange for financial reward. You are asked to become a piece of a larger machine (both in terms of a business and mainstream society). The extent to which your natural self deviates from the shape of that piece, combined with the proportion of your life spent playing this part, is inversely proportional to your satisfaction in doing so. The more integral the piece you’re willing to play the part of is considered to be by the people who control the reward, the higher that reward will be, but your deviance from that norm remains the biggest deciding factor in how satisfied you are to play it, and therefore how sustainable playing it is for you in the long term.

Only the very lucky can find a place for themselves in the larger machine that is close to their actual shape. Everyone else must contort themselves into the available gaps.

And here’s where grief comes back into play: stress and sadness make you less malleable, less able to contort into the shape you need to be. Breathing requires exhalation into your full form. If you’re hurting, you’ve got to be yourself, whether that full self is considered to be valuable or not (financially and emotionally).

Everyone has expectations for me, in work and in life. The weight of fulfilling those feels heavier than it otherwise might. Mostly this is grief, but my dissatisfaction pre-dates this year’s crisis. I don’t enjoy disappointing people, but if their conception of me is of a high-earning engineer who is eager to follow the mainstream path, it’s wrong. I want to build a life from first principles following my ideals for what’s meaningful and good - fairness, equality, expression of one’s inner self and identity. It’s not clear to me that this is even possible, let alone desirable. (It’s desirable to me, but you’ve got to keep a roof over your head and food on the table. How do you do that well while deviating from the established path? Do I have anything of value to offer?)

And therein lies the true dissatisfaction. It’s inconvenient to other people for me to grieve, but too bad: I’m grieving. It’s inconvenient for me to not be the person other people want me to be, but too bad: that’s who I am. If I can’t have the space to be myself and to breathe in the way I need to, particularly in this moment, give everything that’s happened, then it’s the wrong life. But it’s not clear that I can provide enough value with who I actually am in order to make life sustainable. Am I valuable?

It becomes clear that community is the most important thing. Finding people who value you for you - not financially, but emotionally, and in the context of mutual respect and support. People in startup-land talk about finding smart, successful people to spend your time around, but that isn’t it at all. It’s not about cynically using people to gain points as part of some game. It’s about finding comfort and care. The goal isn’t to be rich. The goal is to find your people in a mutualistic way where you’re their people, too. Finding your place not in a machine but in a group where your true self is valued and welcomed.

These are the things I’ve been thinking about lately, while nurturing my sadnesses, and waking up from vivid dreams.