“By and large, these linking tools are making money through a swirl of paid-subscription programs and commissions on the transactions that happen inside the link-in-bio. Whether that is enough to sustain a profitable business isn’t clear, but it’s easy to envision a future in which link-in-bios become even more ubiquitous, something like the new personal website in the TikTok age. When you stumble across an influencer and want to know what their deal is, your first stop will be their link-in-bio.”

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