AI tools let you write articles very quickly without adding much value.

The software analyses existing content and then rewrites the information in a way that’s meant to be engaging or makes it easy for search engines to find.

But when you read an article written by AI, you can tell that it’s lacking something. There’s no real emotion or understanding of the subject.

If you want to create content that converts, it needs to be relatable and emotionally engaging. You need to show your customers that you understand their struggles and are willing to help them solve their problems.

AI-generated articles and videos are growing in popularity. They are cheap to make and easy to scale. But they will never be able to tell stories that matter.

The most obvious use case for AI is to create fake news. Spam content has been a problem on the internet since the beginning of the World Wide Web. The need for scale pushed automated bots to generate posts, which were then filled with ads.

AI takes this to the next level, by making it easier and cheaper to create fake news than it is to write real news.

But who cares about fake news? It's not like people read it. Nobody believes it!

The problem with AI-generated articles isn't that they are fake, but that they are mediocre. The purpose of writing is not just about sharing your thoughts with others; it's about adding value.

AI-generated articles are not the future of journalism. They are content spam.

For the past year, I’ve been writing articles on Medium. Some of them have become pretty popular. However, over time, I have come to resent the platform because it promotes content written by AI.

Medium is not alone in this problem. It’s a systemic problem that affects all platforms that allow machine-generated content to be posted unchecked.

Writing 1000 articles in 30 seconds is the type of thing that makes VCs and journalists excited about “AI-first” companies and how these companies will “disrupt” a traditional industry like publishing.

But for the rest of us, we need to be worried about our media ecosystem getting filled with this type of content. And we need tools that recognize content written by AI and mark them as such or as spam.

This entire blog post was written by an AI writing tool.