We’ve had a ton of interest in the house - more than I could have reasonably hoped for - and although I can’t say for sure if the website helped, I don’t think it could possibly have hurt.

There’s an open house today (Sunday July 17), and another one on Tuesday (July 19). If you’re in the area, you should check it out.

I added some more schema data to the site to emphasize the two open houses (and the offer price). This will allow the open houses to display directly on search results pages, and in other spots.

Each one needs its own code block, which looks something like this:

{
  "@type":"Event",
  "@context":"http://schema.org",
  "startDate":"2022-07-19T10:00:00",
  "endDate":"2022-07-19T12:00:00",
  "name":"Open House: 10:00am - 12:00pm",
  "description":"Open House",
  "url":"https://www.coldwellbankerhomes.com/ca/santa-rosa/5405-spain-ave/pid_47847622/",
  "location":{
    "@type":"Place",
    "@context":"http://schema.org",
    "name":"5405 Spain Ave",
    "address":{
      "@type":"PostalAddress",
      "@context":"http://schema.org",
      "streetAddress":"5405 Spain Ave",
      "postalCode":"95409",
      "addressLocality":"Santa Rosa",
      "addressRegion":"CA"
    }
  },
  "image":"https://5405spainave.com/images/hero-2000.jpg",
  "offers":{
    "@type":"Offer",
    "price":849000,
    "priceCurrency":"USD",
    "availability":"http://schema.org/InStock",
    "url":"https://5405spainave.com/"
  },
  "performer":"Coldwell Banker Realty"
}

While the “product” (the home) links to my homepage, I haven’t implemented a contact form on my site, so I deliberately pointed the events to our agent’s website for more details.