"So, how do you distinguish between a psyop – a weaponized story – from other kinds of communication? Walk with me through these three simple steps."

This is a great introduction - I can't wait to read the full book.

It reminds me a little of some of the techniques described in The Century of the Self, the Adam Curtis documentary that explores the history of psychoanalysis, its influence on propaganda, and how it gave birth to the modern PR industry. If you've never seen it, the whole thing is on YouTube and is absolutely worth your time. #Democracy

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