I shared this with my team and one of them said they had to check that I didn't write it. This is exactly how I think about (and ask my team to think about) rooting software development in human needs.

"All the elements of a good story are there in the three-act structure of user research." And if I'd written a post about it, it might look a little bit like this one.

There's a reason for the closeness: both our processes were informed by Nancy Duarte, who is very clear about the role of the three act structure. The details of my approach are a little bit different to what’s laid out in this post - something I may write about in a future post. #Technology

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