[Kate Conger at the New York Times]

""Time and again, Ms. Yaccarino has faced similar situations, as Mr. Musk is always one whim away from undoing her work. Ms. Yaccarino’s task of repairing and remaking X’s business over the past year has been complicated by Mr. Musk’s seeming disregard for the advertising industry and his constant unraveling of her efforts."

This reads like damage control - she's possibly leaving, although if that happens it's not clear if she's jumping or she's being pushed.

I have little sympathy: she knew what she was getting into. And she'll do just fine. But the project of supporting Elon Musk's work has been one of supporting right-wing ideologies, antisemitic conspiracy theories, and reactionary politics. Nobody who aligns themselves with this gets a pass.

I thought this detail was interesting:

"The internal documents about X’s revenue show that Ms. Yaccarino hopes to net $8 million in political advertising this quarter. If she succeeds, it would represent a marked increase from the company’s political earnings when it was still Twitter — the company earned less than $3 million from political advertisers during the 2018 U.S. midterm elections, the last cycle before it banned political advertising."

This is likely what Musk's Trump alignment is about: he wants to encourage that side of the aisle to advertise extensively on X. And likely, they'll bite. Nothing is as deeply-felt or as ideological as it appears; this is, however ham-fistedly, about money.

#Technology

[Link]