[Joel Gascoigne]

"The larger social networks provide a level of distribution that's worth tapping into, but I strongly encourage investing a portion of your energy into networks where you will be able to maintain ownership long-term."

Buffer CEO Joel Gascoigne talks about how the rise of the new, decentralized / federated social networks allow publishers to retain control.

"They have data portability baked in from the beginning. When you use these networks, you are much more likely to be able to maintain control over your content and audience than if you use social networks owned by large corporations with complex ownership structures of their own, and often with public markets to answer to."

I'm a Buffer customer. I love that it works with both Mastodon and Bluesky, as well as every other major social network. More than that, I've long admired Joel's approach while running Buffer: it's a transparent company that works in the open and genuinely values independence. Alongside excellent ventures like micro.blog, I wish there were more like it.

#Fediverse

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