[Jess Weatherbed at The Verge]

"“Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future,” Procreate said on the new AI section of its website. “We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.”"

This is a company that knows its audience: the lack of concern for artist welfare demonstrated by AI vendors has understandably not made the technology popular with that community. Adobe got into trouble with its userbase for adding those generative AI features.

It's a great way for Procreate to deepen its relationship with artists and take advantage of Adobe's fall from grace. There's also something a bit deeper here: if work created with generative AI does run into copyright trouble at the hands of current and future lawsuits, work created with Procreate will be clean of those issues.

#AI

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