[David Allen Green at The Law and Policy Blog]

"In essence: this endorsement is a masterpiece of practical written advocacy, and many law schools would do well to put it before their students."

This is a fascinating breakdown of Taylor Swift's endorsement of Kamala Harris: not just the what of her endorsement, but the linguistic how. As David Allen Green says, it's worth studying.

It comes down to this:

"The most effective persuasion is often to lead the listener or reader to making their own decision – and to make them feel they are making their own decision."

Taylor Swift's endorsement really matters, and was clearly planned carefully. This wasn't a dashed-off Instagram description, and I'll certainly be learning from it.

#Culture

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