[Timothy Graham and Mark Andrejevic]

Elon Musk didn't just endorse Trump with his words - according to this pre-print research paper, he gave Republicans an algorithmic boost on X, too:

"The analysis reveals a structural engagement shift around mid-July 2024, suggesting platform-level changes that influenced engagement metrics for all accounts under examination. The date at which the structural break (spike) in engagement occurs coincides with Elon Musk’s formal endorsement of Donald Trump on 13th July 2024."

Despite big words about "free speech", Musk seems to be hell-bent on using the platform he acquired as a megaphone for his own interests, in the same way that Rupert Murdoch has used Fox News. To me, this points to the need for media regulation, and for anyone using the platform to approach it with caution. It's not an even playing field - not even close.

#Democracy

[Link]