Corey Ford just launched his new consultancy, Point C, and I couldn’t be more excited. He’s changed my professional life — more than once — through a kind of empathy-driven coaching I’ve never found anywhere else. He didn’t ask me to write this post, but I feel compelled to.

As he puts it on the Point C website:

Point C is more than just a coaching practice — it’s a strategic advisory focused on helping leaders build extraordinary lives and lead cultures of innovation.

That’s not fluff. Innovation starts with building an intentional culture. Much of what I’ve learned about creating and leading human-centered teams has come from Corey.

We first crossed when I was working as the first employee at Latakoo. Corey was just launching an accelerator for early-stage media companies called Matter, and we were building a compression-enabled video sharing platform for journalists that ended up powering HD video news-gathering for the likes of NBC News.

That collaboration wasn’t meant to be, but I ended up bringing my second co-founded startup, Known, to Matter. There, I learned a new-to-me approach to venture design thinking that has informed the way I’ve worked ever since. It changed my career.

I came back and worked at Matter for a few years as its west coast Director of Investments. We built cohorts of startups with the potential to create a more informed, inclusive, and empathetic society, and helped international media partners like the Associated Press, McClatchy, KQED, the New York Times, PRX, Tamedia, CNHI, A.H. Belo, and Tribune Publishing contend with their biggest innovation challenges.

Through all of it, Corey’s been a coach and mentor — including now. (I’ve been one of Point C’s first clients.) He calls me on my bullshit, helps me steer clear of magical thinking, and pushes me forward every time. I genuinely wouldn’t be doing what I’m doing today without him.

As he says:

As a strategic advisor, executive coach, and occasional secret weapon, I help founders, CEOs, and executives clarify their visions, lead cultures of innovation, and navigate their next leadership chapters.

This is correct. Can confirm. If you're a founder, exec, or changemaker figuring out what to do next, Corey’s your guy.

His newsletter is free, and he promises to share useful techniques there. You should definitely go sign up. But if this kind of transformation is something you urgently need, I highly recommend that you go grab that first free consultation with him.