WordPress powers 47% of the web. Now it's more social, too

WordPress is the most popular publishing platform in the world. It wants you to publish and be heard - and that means supporting conversation.

Link: Radical Speed Month — The Reader Meets the Fediverse, by Mattias Pfefferle

We’re closer to the entire web being a social environment than ever before. That’s very exciting to me on two fronts. The first is that it’s always been the promise of the web that anyone could publish and be heard, and baking in social functionality is a huge part of that. The second is that it undermines the stranglehold that traditional social media platforms have had on the public discourse and democracy itself. We need movements like these to grow.

So I think it’s cool that WordPress.com just shipped some major improvements to its core reader:

“The Radical Speed Month bet: ship three protocol adapters in four weeks, and prove the Reader can become a universal aggregator. RSS / Google Reader API (so any reader app can use WordPress.com as a sync backend), ActivityPub (so Mastodon, Pixelfed, and friends show up natively), and ATProto / Bluesky (because that’s where a real chunk of the social-web conversation has gone). One Reader, every protocol you care about.”

In practice, that means that you can read updated content from the web via RSS, the Fediverse, and ATproto from the WordPress dashboard — and connect any compatible reader app to that dashboard to make reading more seamless. (I’m a die-hard fan of Reeder Classic, and it sounds like that works.) WordPress is now compatible with reading the whole open social web.

But, of course, it’s WordPress, which is a publishing environment at its heart. It’s supported RSS forever, and has supported the Fediverse for a while. Now it supports Bluesky, too. Unlike most readers, which are read-only environments, you can interact with those sources right from your feed, including by publishing posts and replying to other people’s.

That’s something the indie web community has been thinking about forever: people like Aaron Parecki have been building their own interactive readers using open web standards, and I remember working on a simple prototype at an IndieWebCamp in Portland.

But it’s also an idea that has become more powerful as the open social web has grown. There are millions of people to interact with – all of whom might be publishing from their own websites, on their terms, free from intermediation. May it continue to grow and spread.