Some questions to ask yourself about your startup:

• Does your business aim to "lock" users into your product?
• Do you take ownership of content and/or data that your users create?
• Do you create artificial barriers for billing purposes?
• Do you sell your user data behind their backs? (Burying it in your terms & conditions counts as "behind their backs".)
• Do you refuse to allow your users to export, post or manipulate data via anything but your own end-user interfaces?
• Do you charge extra, and/or require an NDA to be signed, to access your APIs?
• Do you sell products whose primary features are to restrict user freedoms? (Example: Digital Rights Management.)
• Do you enact policies that may lead to an increased risk for vulnerable users? (For example, a "real names" policy.)
• Are your marketing materials or business practices demeaning or offensive? (eg, sexism, transphobia, homophobia, etc.)

If the answer to any of the above is "yes", you may be an oppressive service: one that makes its money by aligning itself against its users. A progressive service is one where the interests of the business, as well as the features of your service, is in line with the user's goals and best interests, and the service actively aims to empower the user in any of these areas.

Can you think of any other criteria?