The moments when I do my best thinking are always the quiet ones. All my devices are off, there's no sound around me except for (when I'm lucky) the gentle breeze through the trees, or the swish of far-off cars. My mind is at peace; uncluttered and uninterrupted, while at the same time free to meander.

Which is at odds with where my brain is for most of the rest of the time. Compared to many of my peers, I use a relatively small number of devices on a regular basis: really just one phone and one laptop. Nonetheless, I find myself checking social media potentially hundreds of times a day. I'm a dopamine addict, and I'm pretty sure it's killing my creativity, concentration and productivity.

I'm not alone. Earlier today, Tantek Çelik adapted an old saying for the modern age:

In the land of the distracted, the singularly focused person is king.

But how negatively is social media affecting the way I think?

Note that the problem is with multitasking, not lack of focus. Unfocused thought can be an advantage:

In recent years, however, scientists have begun to outline the surprising benefits of not paying attention. Sometimes, too much focus can backfire; all that caffeine gets in the way. For instance, researchers have found a surprising link between daydreaming and creativity—people who daydream more are also better at generating new ideas. Other studies have found that employees are more productive when they're allowed to engage in "Internet leisure browsing" and that people unable to concentrate due to severe brain damage actually score above average on various problem-solving tasks.

The results regarding multitasking, however, are not so positive. Clifford Nass, a psychology professor at Stanford, noted the effect of multitasking on students at his institution, specifically with respect to smartphones:

The research is almost unanimous, which is very rare in social science, and it says that people who chronically multitask show an enormous range of deficits. [...] We have scales that allow us to divide up people into people who multitask all the time and people who rarely do, and the differences are remarkable. People who multitask all the time can't filter out irrelevancy. They can't manage a working memory. They're chronically distracted.

They initiate much larger parts of their brain that are irrelevant to the task at hand. And even - they're even terrible at multitasking. When we ask them to multitask, they're actually worse at it. So they're pretty much mental wrecks.

Furthermore, just as second-hand smoking has effects beyond the original user, this multitasking behavior affects others too:

On a test following the lecture, students in view of multitaskers performed significantly more poorly than those who weren't in view of multitasking. The difference was 17 percent, enough to drop a solid A to a B-. Less surprisingly, a second study confirmed that the multitaskers themselves, not just those who incidentally witnessed multitasking, similarly suffered a drop in performance.

I've struggled with low self esteem for much of my life, which is associated with dopamine levels, and may make me more susceptible to this kind of addiction. Regardless of whether there's any truth to this or not, in 2014, I want my brain back.

Already, I've reduced my social media usage by posting to my own site here at werd.io rather than directly to the silos in question. This month, I'm reducing the number of quick-fix sites and networks I participate in, and have already jettisoned Instagram and Snapchat. It's not that I'm becoming an Internet hermit; instead, I want to focus on the kinds of content and interactions that are enriching to me. If I'm learning, growing and being productive, that's great. If I'm persisting because I get superficial rewards with no real lasting value to me, then it's time to jump ship. Long-form communication and engaging conversations are important.

As is spending more time with everything switched off, a cup of tea in my hands, leaves rustling in the breeze.