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One of the most interesting things about Ello is watching people regrow the features they're used to - reshares, for example - by organically agreeing on standards. A bit like Twitter in the old days (which didn't start out with replies or retweets), but through the lens of today's Internet culture - so, for example, people are using emoji to mark up their text, whereas they might have used abbreviations in the past. It's a big petri dish, really. I wonder what the developers are doing to track and react to this sort of evolutionary usage.