Werd I/O

A while back I wrote a single-page site, Get Blogging, that’s designed to be a guide to which blogging platform to pick. It doesn’t actually tell you how to blog - and perhaps inevitably, I’ve started receiving lots of emails asking how to do just that.

There isn’t really a one-size-fits-all answer to this question, but here’s how I’ve answered it in the past:

A blog post is not the same as an essay or article. It’s simply an update to the log of information you’re writing on your website. That stream of posts, together, makes up your blog. So a post can be as short or as long as you like. It’s your voice, so they can also be as formal or informal as you like. I use a pretty informal voice in my blogging because that’s what comes naturally to me. You don’t need to do the same thing as me, or as anyone else.

Some examples:

• Simon Willison writes notes about things he’s learned alongside his regular blog. Simon has also written a post advising what to blog about - things you’ve learned and things you’ve made - so definitely check that out too.
• Matt Haughie posts shorter notes and updates about everything he’s interested in.
• Winnie Lim sits down every week to write a longer piece about her life.
• Maya writes a variety of notes on a page that just gets longer and longer.
• Everlasting Blort uh, just is.

Eventually, it becomes second nature: jot down some thoughts and hit publish. Until then, think of it like starting a running habit. The first few days you run, it’s awful and you think it’ll never feel any better. But after a few weeks, you start getting antsy if you don’t run. If you’re not used to writing, it can feel like a slog, but it’s worth getting over that hump.

I once gave someone the advice to write something interesting to them on their blog every weekday for a month - and then to comment on someone else’s blog. Those comments are important: blogs are a community spread across thousands of sites, and it’s a good idea to join in and add value where you can. Don’t comment to self-promote; comment to share and uplift.

And then how do you gain an audience? First: don’t think of it as an audience. It’s a community, and you’re joining it, not gaining it.

There are plenty of sites out there that purport to tell you how to get 100,000 readers and a bunch of money really quickly. They’re all grifters, trying to (you’ve guessed it) gain a ton of readers and a bunch of money really quickly. You can try and hustle people out of cash, but I’d argue that this isn’t really blogging. Blogging is putting your earnest self on the page, one way or another, so that other people who feel or think the same way can find and connect with you.

To build an enduring community of readers you need to be authentically yourself, post about what you’re really interested in, share regularly, interact with other peoples’ blogs, and more than anything, keep it up. Good luck.

Here’s what I wrote on my Mastodon profile to (re-)introduce myself to the fediverse:

Hi! I'm Ben Werdmuller. I've been a blogger since 1998. These days I post regularly at werd.io. Writing is my first love, and I'm working on a novel.

I founded two FOSS social platforms (Elgg and Known), worked at a mission-driven investor, worked at Medium, and was Geek in Residence at Edinburgh Festivals. Today I'm CTO at The 19th (19thnews.org), a women-led newsroom that reports on gender, politics and policy.

If you’re on Mastodon, or any other Fediverse-capable site, add me at @ben@werd.social.

If you’re an American citizen, you should vote in next week’s election. Maybe you already have: I sent in my mail-in ballot, which is by far the easiest and most convenient way to do your democratic duty, as well as the best way to vote while researching your choices. (All of which is probably why so many people want to do away with it.)

I was asked a while back if there was an indieweb solution for adding a widget on your website to help people register to vote. I wish this was an easier problem to solve than it is: because every jurisdiction has different voting infrastructure that doesn’t adhere to any reliably shared principles or standards, there’s no open source way to make this work without staying on top of every single voting portal. There are proprietary embeds to make this work - notably from vote.org - but they offer very few customization options and essentially require a full-page takeover. To customize more fully, you need to pay: a way for the underlying nonprofit to pay its bills, but counter to the mission of getting more people to register.

It seems to me that it would be in the interests of political parties to create simple voter registration tools and make it as easy as possible to integrate them into your site or app. Let people register as easily as possible, and direct them to the voting option that’s best for them, all from the websites and apps they’re already using. (And then, perhaps, track their registration automatically so they know if it was rejected for some reason.) Democracy is strongest when every citizen can use their democratic right to vote.

I’m not a govtech guy, but I’m aware this is pie in the sky thinking. Still: the best way to make this happen would be to create a single standard for election registration. Provide a single interface standard and a set of APIs that all local election portals must implement, then make it incredibly easy for them to do so by providing libraries and open source software. The current, standards-less, highly-federated way government software works is ludicrous, and can only lead to a bad citizen experience. Not everyone needs to use the same software, but surely it should be possible to get states to agree to some base technical standards, in the same way they all now use HTTP and HTML.

This post is mostly brought to you by anxiety about the election. I feel powerless to stop what I think is almost inevitably going to happen. Please, please, please, please vote.