Werd I/O

Speaking of The 19th:

The 19th is a non-profit newsroom that reports at the intersection of gender, politics, and policy. We were one of the only newsrooms to call this election correctly - because we listened to women and people of color.

Some pieces we’ve published include a dashboard exploring abortion legislation in the post-Roe world, coverage of nursing shortages, and an exploration of whether women will qualify for the draft.

We need your help. This Giving Tuesday, please consider donating to support our inclusive newsroom and help us keep reporting. Even a little bit helps. Thank you.

By the way, how cool is this preview image? Rena Li is a genius.

I’m doing management training today with all the other managers at The 19th. We're spending a lot of time considering how to be an anti-racist leader, which I'm finding tremendously valuable. I’m very glad to be doing this, and I’m glad for techniques and tactics to actively work towards equity.

I will never work for an organization whose leaders are not invested in DEI or consider it to be a hindrance. It says so much about what they care about and who will benefit from their work. I won’t link to them here, but there have been lots of examples lately of leaders complaining about movements for equality. I find it mind-blowing: the reddest of red flags.

I’m really glad to be working here. Equity should be distributed, not hoarded. And I’m grateful to listen and learn how to do this more effectively.

My favorite thing about Thanksgiving is the admittedly slightly hokey tradition of going around the table and saying what you’re thankful for. There’s a lot to be skeptical about - this is a holiday that celebrates colonization and the eradication of entire nations - but this one act, bringing gratitude front and center, is good.

As I write this, I want to acknowledge that my baby and I have directly benefited from the occupation of Ohlone, Wampanoag, Lenape, and Latgawa lands - and indirectly for the occupation of North America as a whole.

I have a lot to be thankful about.

This year, I’m thankful for my baby: his sly grins and the sense of humor I can already see develop give me life. He is responsible for my permanent state of absolute sleep deprivation, but also, far more importantly, for so much fun and purpose.

I’m thankful for my family and friends: my allies.

I’m thankful for all the wonderful people in my life who embody kindness, empathy, wisdom, mentorship, and knowledge.

I’m thankful that I live in a context of peace and democracy - however imperfect it might be, I did not wake up in fear of my life this morning, unlike so many other people today.

I’m thankful for my job: it’s a big deal to have found a place to do meaningful work that also happens to be full of empathetic, lovely people who genuinely care about the world and about each other. I’m thankful that it gives me space to be a three-dimensional human.

I’m thankful for the internet, and for the web. The real web, that is: the one that operates as a commons with no central ownership and is a bedrock for us all to build on, for all the definitions of building.

I’m thankful for everyone who is working towards a kinder, more equal world, even when so much is aligned around individualism over community, profit over equity, and exclusivity over inclusion. It’s often rough, thankless work, but it makes the world so much better - and it gives me hope that the world my baby grows up to inhabit might not be terrible after all.

I’m thankful to have health. I’m thankful for healthcare: for vaccines, for the miracle of transplantation, for genetic therapies, for mental health support, for ICUs and children’s ERs. I’m thankful for all the scientific research and testing that makes all of this possible.

I’m thankful you’re here. I’m thankful we’re all here, together, not just surviving but building something better.

I like Substack’s emphasis on letters between publications: a way to have an in-depth conversation between two bloggers who have a different point of view on a different topic. It reminds me a little of CJR’s Galley site, which hosted some interesting conversations.

But of course, you don’t need Substack or to be in CJR’s circle to create a conversation in this way. All you need is to have a counterpart writer, a blog or a newsletter each, and a willingness to correspond over thoughtful, long-form posts on a single topic for around three posts each.

If you want to get technical, you can even use microformats u-in-reply-to syntax and webmentions to conversationally glue the blog posts together. But the most important thing is to write and explore an idea.

It’s a lovely way to dive deep into a contentious topic, and I’d love to see more of it.

I’ve realized that I need to temper my enthusiasm for Mastodon. I worked on open source social networking platforms for a full decade of my life, and I’m very emotionally attached to this moment. I really want the fediverse to work.

I come by it honestly: I do think that a collectively-owned platform based on open protocols and an ecosystem of compatible tools - a social commons - is both more ethical and more resilient than a platform that is owned and run by a giant corporation with thousands of employees, shareholder obligations, and valuation requirements.

But my emotional involvement has led to me finding myself wanting to be reflexively defensive about its shortcomings, and this serves nobody. I’m enthusiastic about it, but many of the problems that people are bringing up are legitimate worries - and some of them may be showstoppers if they aren’t dealt with quickly.

I’m particularly concerned with moderation. In the fediverse, every server has a different set of content policies and a different team of moderators. Theoretically, this is good: people with specific needs or from vulnerable communities can find themselves posting from a more supportive context than they might find on monolithic social media. Field-specific instances, for example in genetics, can establish content policies relating to scientific accuracy that couldn’t possibly be enforceable on a monolithic site. But at the same time, this patchwork of content policies mean that moderation can be arbitrary and hard to understand.

Journalist Erica Ifill woke up this morning to find that she’d been banned from her Mastodon instance for no obvious reason. Block Party founder Tracy Chou’s content was removed from the largest instance on the grounds that criticizing patriarchy was sexism. In both cases, the action was reversed with an apology, but harm was done. An understanding of power imbalances is an important part of being a content moderator, but while software is provided to technically moderate, there are very few ecosystem resources to explain how to approach this from a human perspective. Open source software can sometimes fall into the trap of confusing code for policy, and Mastodon is no exception.

And then there’s the harassment. As caroline sinders wrote:

The blocking feature is like horror house anxiety game- I block when I see their new account, hoping I’ve now blocked all of them but knowing I probably never will. Because it’s a federated system, and you can have accounts on multiple servers, it means there’s multiple accounts I have to block to create some digital safety and distance.

All this turns the selection of an instance when you join the network into a high-stakes choice. Does the instance have the technical resources to stay online? Does it have the social resources and insight to moderate effectively? By what rules? What are the spoken and unspoken beliefs of its owners that might affect how you post and who you can reach?

Which isn’t to say that commercial services don’t have the same problem. Clearly, they do, as can clearly be illustrated by the change in content policies at Twitter under Elon Musk compared to its previous management. Not only are content policies on commercial services notoriously imperfect, but moderation there is often undertaken by low-paid workers who frequently experience PTSD.

With a commercial service, though, you’re dealing with one service provider, rather than a patchwork, and the choice is more binary: you can take it or leave it. The fediverse gives its participants more choice, and there’s correspondingly more nuance to the decisions a user must make.

It’s unwise to dismiss these issues. They disproportionately affect people from more vulnerable communities who are more likely to experience harassment, both from admins and from other users. At their worst, they can represent real threats to physical safety; at best, they make the platform hard to trust for someone trying to use it as a basis for sharing and discussion. Mastodon has been the home for some queer communities for some time, but it’s notable that women and people of color have often had a bad experience.

I think the fediverse needs some real investment in online safety beyond what’s been done so far. Incremental approaches are probably the most feasible, rather than trying to get to the perfect thing more quickly.

Here are some suggestions as a subset of what might be useful:

A free course for moderators, with certification. Take the course - which should stress inclusion and power dynamics - in your own time. Then get a verified certification that admins can place on their Mastodon profiles. New Mastodon users could search for instances that have trained admins. Mastodon instances could actively solicit participation from potential moderators who have passed the course. (Perhaps there could be levels: for example, basic, intermediate, and advanced.)

Search that highlights moderators. The identities and beliefs of an instance’s moderators are so important that they should be placed front and center when selecting a new instance. In one recent example, I’m aware of a journalist picking an instance only to discover that its owner was notoriously transphobic. Some users might prefer instances run by women or people of color.

Standardized content policies. Content policies that can be built using pre-defined blocks, in the same way that Creative Commons licenses can be chosen based on your needs. These could be advertised in a machine-readable way, so that new users can more easily search for instances that meet their needs. Better user interfaces could be built around selection, like a wizard that asks the new user about themselves and what they care about.

Instance ratings. Right now an instance is often defederated by other instances for bad behavior, but there’s no equivalent for new users. Reviews on instances could help users pick the right one.

Shared, themed blocklists. Shared blocklists for both users and instances would make the process of removing harmful content far easier for admins. Here, if my instance blocked another instance for hosting racist content, every other instance subscribed to my racism blocklist would also block that instance.) Similarly, if I blocked a user for racism, every other user subscribed to my racism blocklist would block them too. The reverse would be true if they blocked an instance or a user, too.

These are some ideas, but experts who have worked in harassment and user security would likely have others. These are skills that are badly in demand.

Please don’t mistake this post: I’m very bullish on the fediverse. I’d love for you to follow me at https://werd.social/@ben. But particularly for those of us who have been waiting for this moment for a very long time, it’s important that we temper our excitement with an understanding of the work that still needs to happen, and that there’s much to do if we’re to create a network that is welcoming to everyone.

I’ve locked down my Twitter account and removed syndication to the platform. I won’t be posting there regularly. A lot would need to change for me to meaningfully return.

You can still find me in plenty of places, which are listed on my homepage. I’m actively posting to Mastodon quite a bit these days, so that might be your best bet, but I’ll also be sharing on LinkedIn.

Let’s stay in touch.

A word I’ve seen used frequently by people across the political spectrum, particularly since Trump’s election in 2016, is globalism. At first, I understood it to be a kind of alternative to nationalism: thinking on a global scale rather than prioritizing your own nation first. But the more I saw it used - to encompass exploitation of the global south, for example - the more I realized I didn’t fully understand it.

It turns out to be an overloaded term: there are a few different kinds and definitions of globalism. Understanding the distinctions helped me, and I hope they help you, too.

It’s worth saying: I program computers for a living. I’m not an economist or a sociologist. I welcome corrections and comments from more informed readers.

Imperialist globalism

America was very concerned about Soviet expansion after WWII. At the time, the diplomat George Kennan, who heavily influenced the Truman doctrine of involving the US in containing the Soviet Union, said:

[W]e have about 50% of the world's wealth but only 6.3% of its population. […] Our real task in the coming period is to devise a pattern of relationships that will permit us to maintain this position of disparity.

So read through this lens, American globalism was originally a project to maintain American wealth, potentially at the expense of other nations. This is often called visionary globalism, but I hope you’ll agree that imperialist globalism is a more apt name.

Vincent Bevins’s brilliant book The Jakarta Method describes some of the methods the US employed (and employs) to try and maintain this power. It’s easily the best non-fiction book I read this year.

Market globalism

Market globalism is interested in establishing relationships between nations to create a consumerist world rooted in free markets. In market globalism, nations’ economies are integrated and interdependent, with consumer-oriented trade as the goal.

It’s a neoliberal vision of the world: one where market solutions are better than socially-oriented, community-based ones. Here, capitalism and small government are the order of the day and actively promoted in the structure of (for example) aid packages and treaties. The vision does not consider equality or quality of life, except within the ideological (and highly debatable) claim that free markets naturally lead to these things.

Justice globalism

In contrast, justice globalism prioritizes establishing fundamental human rights around the world, rooted in democracy, principles of equality and dignity, and international law.

“Justice globalists claim universal principles applicable to all societies irrespective of religion or ideology. This view privileges human rights, democracy, and the rule of law as incontrovertible global goods. In bringing all persons under the rule of international laws enforced through national or international courts, the cause of global justice is advanced. Conversely, exceptions to the rule of law weaken justice and undermine global order.”

This is highly related to the global justice movement, which seeks to establish a more equal distribution of resources worldwide. The global justice movement is less concerned with international law, so the two things can’t be considered entirely equivalent.

(If you’re wondering: of all the ideologies on the list, this is the only one that resonates with me. I identify as a justice globalist.)

Religious globalism

From Oxford University Press: “Religious globalisms strive for a global religious community with superiority over secular structures.”

New World Order globalism

There’s a reason the term has become more common post-2016. In right-wing movements lies the idea that there’s a “global cabal of elites” who seek to control the world.

It’s a dog-whistle:

[It] recalls one of the most widespread anti-Semitic stereotypes: that a Jewish cabal secretly controls the world from behind the scenes. It’s a smear popularized by “The Protocols of the Elders of Zion,” a turn-of-the-20th-century anti-Semitic Russian forgery purporting to detail how Jews will use socialism, international institutions and control of the media to take over the world.

After the United Kingdom voted to leave the European Union last year, former Ku Klux Klan leader David Duke called it a victory over the “Jewish globalist agenda.” “Jewish globalists” are likewise a favored topic of The Daily Stormer, an anti-Semitic site.

From Donald Trump to Viktor Orban, this rhetoric has been used as a thinly-veiled reference to Jews in an attempt to rile up a racist base. It’s notable that the examples of individuals who are a part of this supposed cabal - for example, the hedge fund manager George Soros - are Jewish.

A note about globalization vs globalism

Globalization can be defined as the rate of expansion of globalism. So whereas globalism is the thing, globalization is the process of getting to the thing.

I’m in Austin for The 19th’s Future of the Workforce event at the South Congress Hotel tomorrow. It’s free to attend in person, and I’d love to see you there! And if you’re further afield, you can still register to watch online.

From the event page:

Are the shifting norms of the last few years here to stay — or will large businesses continue to push for a return to pre-pandemic “normal?” How can business leaders balance economic growth and emerging technologies with the rights and needs of workers? The 19th is gathering business and policy leaders who think deeply about labor to discuss the future of the workforce.

It’s going to be a great event. Please join us.

I’m on an early flight to Austin for a really interesting work week: meeting The 19th’s board, attending and supporting our Future of the Workforce event, working on strategy with the leadership team, and building process with the product team. I’m hopeful that I’ll get to eat some tacos and spend some time walking around in between, but it’s a pretty full-on agenda.

It’s the first time I’ve left my son, and I’m not feeling great about that. I know he’s doing fine and will be well looked-after, but I can’t help but miss and worry about him.

I don’t like flying, and this is a really uncomfortable flight. I wish we had high speed rail. There are people who brag about being in the air all the time and that they have status; I think we’re long past the point where this is something to be proud of. I feel a bit ashamed whenever I board a plane, and honestly, I kind of think I should.

As Evan says, this is happening. The fediverse is growing much faster than any centralized social network, and you’re going to want to be involved.

I’ve been trying to explain what the fediverse actually is in a few different contexts. One thing that’s revealed to me is that there’s a whole generation of internet users whose entire model of how things work is based on the centralized, VC-funded service model. For them, a service is tied to a domain name and run by a company, and that’s it - even though they likely use email every day. It’s a surprising (to me) way that the prevailing business models for the web have changed the conversation.

So, here’s my attempt to explain it - and why you need to take part.

TLDR version

Everyone’s joining a new social network that is run as a commons instead of as a private company. Nobody can buy it or own it. And it’s growing very quickly.

Sign up using any server that fits with your own location and values and you can talk to anyone across the network, regardless of which server they use.

If you want, grab an app for your mobile device, and you’re good to go.

What is the fediverse?

Like Twitter or Facebook, the fediverse is a way to connect with people and have conversations with them on the web. Unlike Twitter or Facebook, nobody owns it, and it doesn’t have any central point. It’s like the web itself: anyone can run a website using any hosting provider, and then anyone with a web browser can access it. But instead of being a collection of pages, it’s conversations. Anyone can have a conversation using any fediverse provider, and anyone with fediverse software can access it and take part.

That also means there’s no business model; no ads; and no billionaire acquirer who can ruin it. It’s communally owned and maintained as a commons, like the web. (Technically it works using an open protocol called ActivityPub, but unless you’re a developer you don’t need to worry about that.)

Lots of different software can access the fediverse. The most popular right now is something called Mastodon.

How can I take part?

To be a part of the fediverse, you need to make an account and a profile on any fediverse-compatible service.

Lots of people run Mastodon instances. You can converse with anyone on the fediverse using them, but each one has its own rules and policies about what you can post if you create a fediverse account using it. For example, newsie.social is for people in journalism; mastodon.lol describes itself as “a community friendly towards anti-fascists, members of the LGBTQ+ community, hackers, and the like.” You’re likely to be booted off if you have conversations that go against the ethos of the server.

Anyone can install their own - either with their own technical server knowledge or using a hosting provider like masto.host. I maintain werd.social just for me. A lot of news organizations - and even the German government - run their own closed sites. When an account is hosted on a closed site for an organization, you can be sure that the user really is a member of that organization; it’s like verification on Twitter, back when verification meant something, but any organization can do it.

It’s all free, but it’s always a good idea to contribute to the instance’s server costs if you can. After all, there aren’t any venture capitalists with deep pockets, people buying ads, or surveillance capitalism business models paying for it all.

How can I find my friends?

If you’re moving from Twitter, it’s a good idea to stick your fediverse username in your profile. Mine is @ben@werd.social. Then there are a few different tools that let you find your Twitter friends’ new Mastodon accounts:

Fedifinder will scrape your followed users, your followers, and your lists for fediverse handles, and then export them in a format that you can import straight into Mastodon. Debirdify also does the same thing. Twitodon needs both parties to actually be registered with Twitodon itself to work.

What about finding interesting conversations?

The fediverse doesn’t have universal search. At some point, this will probably change: this is one place where someone is likely to find an opening for a VC-funded service, for better or worse. For now, you can find topics you’re interested in through hashtags.

Mastodon also has the concept of the content warning (“CW”), which you can think of as a wrapper around posts. If you’re posting something that you think others might not want to read, you can wrap it in a CW. So when you search for conversations attached to a hashtag, you might see a lot of CWs. There’s an easy setting in Mastodon to automatically open content wrapped in these warnings - if you don’t have triggers for certain topics, it’s a no-brainer to turn this on.

So is this just like Twitter?

No. It’s its own space with its own norms and forms. It’s far more flexible than Twitter, but also more welcoming in some important ways: communities tend to be more inclusive and considerate around things like alternative text on images for the visually impaired. It certainly also has its problems.

It’s undeniably true that it’s got rougher edges. This is an open source, decentralized space, with software that’s largely been written by volunteers. That’s how the web and email both got started; the software, and community norms on the fediverse itself, will both evolve over time. The exciting thing is that we all get to get involved and help it grow and change.

In my Twitter security post I mentioned that you should delete DMs. Ted Han pointed out to me that you can only delete them from your own inbox: the other party can still see them, and they’re consequently still available on Twitter’s infrastructure. It may still be worth deleting them, but only to prevent someone from finding them if they break into your account.

A good idea going forward, though, is not to use DMs and go to another platform. For example, Signal is a great solution for encrypted messaging.

Yesterday I sent a memo to all staff advising them on the situation at Twitter and how it pertains to their own security. I thought it might be useful to share a version of this information with you, too.

Twitter’s Chief Information Security Officer, Chief Privacy Officer, and Chief Compliance Officer all quit on Wednesday night. One can reasonably infer that the team at Twitter is being asked to do things that these people were not comfortable with, and given their roles, it’s reasonable to consider Twitter to be insecure going forward.

At the same time, it’s still where a lot of people find community and reach. You might not want to leave it right now. Here, then, are some suggestions about how to stay safe while remaining on the platform.

Enable non-phone two-factor authentication. Twitter allows you to log in with two-factor auth. Using your phone number leaves you open to having that number leaked - or used for other purposes by the company - in the future. I always recommend using an authentication app. Authy is a good stand-alone app, but this functionality is also built into password managers like 1Password.

Remove your credit card number. If you’ve bought ads, remove your payment details from the system. We know that credit card numbers are stored insecurely on the platform.

Remove sensitive DMs. DMs on Twitter are not encrypted. They could be leaked or mined by the company for other purposes.

Use a password manager to generate your password. Don't try and use a password you've invented yourself. And don't share this password with any other system: it’s just for Twitter.

Use a canary email address, if you can. All Google-powered email addresses can have arbitrary labels added to them using a +. For example, the address ben+twitter@werd.io will still get to me - but if I use that label on my email address in my Twitter account, I'll know my account has been compromised when other entities start using it.

Post via the web or using a third-party app. We know that Twitter tracks very detailed location information from its app users. Web browsers keep you safe, so posting via the web does not carry the same risk.

Two service updates I’m interested in:

Substack has introduced a “bestseller” badge for its top-selling newsletters, as a sign of quality. Newsletters on Substack don’t need to have paid tiers, but this badge is only given out to newsletters that have a lot of paid subscribers. The implication is that non-paid newsletters will experience FOMO - and potentially a drop in new subscribers because they don’t have the badge - and try to climb the ladder. It’s the first time that Substack, to my knowledge, has tied quality visibly to revenue.

Twitter has started selling its blue “verified” badge for $8 a month, replacing the previous system that gave badges to notable individuals in order to protect them from impersonation and abuse. Twitter will also demote tweets from non-verified users, treating them like “email spam”, effectively meaning that you’ll need to pay a minimum of $96 a year to get reach on the platform. Again, this ties revenue to quality: the only people worth being heard, according to Twitter’s new leadership, are people with money. Notably, the feature is only available on iOS in the “US, Canada, Australia, New Zealand, and the UK”, which fundamentally limits the global inclusivity, and therefore the value, of the platform. It’s an odd choice. Based on precedent from Musk, I expect it to be partially rolled-back on a whim, but it’s here for now.

The danger with both plans is that only people with money can be heard. A Substack newsletter by someone with no existing following is unlikely to make it into the bestsellers list; therefore, people who already have privilege and power will find it cemented by the platform. And while $96 might not seem like a lot of money from an upper middle class American perspective, for most people in the world it’s an unjustifiable cost. Without mitigations, we’re likely to find ourselves in a world where voices from vulnerable populations remain underheard or even suppressed.

That’s clearly a problem from an equity and inclusion standpoint - and therefore also in terms of reader experience. The narrower the context and demographics of the people who produce most visible content are, the more homogenous it becomes, and therefore the more boring. We all gain a lot by being exposed to people from contexts and backgrounds different to our own. Not only is building a platform that elevates diversity the right thing to do ethically, it builds a healthier community with more interesting conversations. It’s better all the way around.

I think we’ll see the two platforms diverge in their approaches. Substack will quickly figure out that it needs to elevate different voices to continue to grow: audience diversification is key to it. Twitter, meanwhile, will probably not figure this out in a way that it can act on, not because there isn’t a way for it to be acted on, but because it seems to have lost all semblance of acting on a coherent strategy or mindset under Musk. Substack has some real editorial ethics problems to contend with, but it seems to be adept at the fundamentals of community growth.

I also want to call out that Medium under Tony Stubblebine is figuring out these problems in a very thoughtful and transparent way. As Tony points out in the last link, the quality bar is not up for debate; the question is, who’s in consideration to find an audience to begin with.

Alright, America. All eyes are on us.

There’s a lot of propaganda out there asking us not to vote. “It doesn’t make a difference,” they’ll say. Or: “the lines are really long.” Or they’ll talk down the whole process, as if democracy isn’t cool, or participating in it is some kind of affront to a higher cause. Or they’ll suggest - wrongly and maliciously - that the whole thing is rigged.

Bullshit. Vote. This is the bare minimum table stakes for living in a democracy. Picking our elected representatives matters. Voting on ballot initiatives matters. This is the way we get to have a say.

There are a lot of politicians who think not every eligible citizen should vote. Paul Weyrich, a conservative political activist, memorably said in a speech:

"I don't want everybody to vote. […] As a matter of fact, our leverage in the elections quite candidly goes up as the voting populace goes down."

More recently, poll workers have left their positions after threats and harrasment. And the Brennan Center for Justice reports that “at least seven states enacted 10 laws that make voting more difficult — of these, 5 laws in five states are in place for the midterms. […] Since the beginning of 2021, lawmakers have passed at least 42 restrictive voting laws in 21 states.”.

Meanwhile, the neoreactionary movement, which wants to replace American elected government with a CEO-like monarchy, has found deep pockets in billionaire former Facebook board-member Peter Thiel and at least two Senatorial candidates.

For better or worse, America has an outsized influence on the world. Our votes help shape not just our communities, but communities everywhere. The representatives we pick shape our local culture and global economies; they can be the difference between war and peace, collaboration and colonization, poverty and living well. It’s not an idea to take lightly.

Democracy is precious. Our voices matter. We’ve been given a Constitutional right, and we need to use it. As a citizen, you have the right to use it. Today is the day.

If you need help, here’s how.

Photo by Element5 Digital on Unsplash

I’m the CTO for The 19th, a women-led newsroom reporting on politics and policy with a gender lens. I’m super-proud to be here: it’s the most empathetic team I’ve ever worked on, and the journalism it produces is vital in the current moment.

There are a few ways you can keep on top of it:

The daily newsletter is produced by Annelise McGough. It’s intelligent, concise, and will make you smarter.

There’s also a weekly newsletter, which contains a weekly column and a deeper dive. The two newsletters are complementary.

There’s an RSS feed, of course! The 19th produces a handful of high-quality stories every day that won’t overwhelm your feed.

I was a subscriber long before I worked here, and I applied because I love the journalism. I say this as a fan more than a staff member: you should check it out.

A while back I wrote a single-page site, Get Blogging, that’s designed to be a guide to which blogging platform to pick. It doesn’t actually tell you how to blog - and perhaps inevitably, I’ve started receiving lots of emails asking how to do just that.

There isn’t really a one-size-fits-all answer to this question, but here’s how I’ve answered it in the past:

A blog post is not the same as an essay or article. It’s simply an update to the log of information you’re writing on your website. That stream of posts, together, makes up your blog. So a post can be as short or as long as you like. It’s your voice, so they can also be as formal or informal as you like. I use a pretty informal voice in my blogging because that’s what comes naturally to me. You don’t need to do the same thing as me, or as anyone else.

Some examples:

• Simon Willison writes notes about things he’s learned alongside his regular blog. Simon has also written a post advising what to blog about - things you’ve learned and things you’ve made - so definitely check that out too.
• Matt Haughie posts shorter notes and updates about everything he’s interested in.
• Winnie Lim sits down every week to write a longer piece about her life.
• Maya writes a variety of notes on a page that just gets longer and longer.
• Everlasting Blort uh, just is.

Eventually, it becomes second nature: jot down some thoughts and hit publish. Until then, think of it like starting a running habit. The first few days you run, it’s awful and you think it’ll never feel any better. But after a few weeks, you start getting antsy if you don’t run. If you’re not used to writing, it can feel like a slog, but it’s worth getting over that hump.

I once gave someone the advice to write something interesting to them on their blog every weekday for a month - and then to comment on someone else’s blog. Those comments are important: blogs are a community spread across thousands of sites, and it’s a good idea to join in and add value where you can. Don’t comment to self-promote; comment to share and uplift.

And then how do you gain an audience? First: don’t think of it as an audience. It’s a community, and you’re joining it, not gaining it.

There are plenty of sites out there that purport to tell you how to get 100,000 readers and a bunch of money really quickly. They’re all grifters, trying to (you’ve guessed it) gain a ton of readers and a bunch of money really quickly. You can try and hustle people out of cash, but I’d argue that this isn’t really blogging. Blogging is putting your earnest self on the page, one way or another, so that other people who feel or think the same way can find and connect with you.

To build an enduring community of readers you need to be authentically yourself, post about what you’re really interested in, share regularly, interact with other peoples’ blogs, and more than anything, keep it up. Good luck.

Here’s what I wrote on my Mastodon profile to (re-)introduce myself to the fediverse:

Hi! I'm Ben Werdmuller. I've been a blogger since 1998. These days I post regularly at werd.io. Writing is my first love, and I'm working on a novel.

I founded two FOSS social platforms (Elgg and Known), worked at a mission-driven investor, worked at Medium, and was Geek in Residence at Edinburgh Festivals. Today I'm CTO at The 19th (19thnews.org), a women-led newsroom that reports on gender, politics and policy.

If you’re on Mastodon, or any other Fediverse-capable site, add me at @ben@werd.social.