Werd I/O

Cinemas alone grossed $10.2m in revenue, let alone revenue from the TV distribution from partners & brand awareness. #doctorwho #nab

Supply chain is all-important. Choose the right partners that can scale for peak demand and adjust to new working practices quickly. #nab #doctorwho

"Simultaneous multi-platform releases really are possible." But fans were constantly trying to infiltrate & get footage. #doctorwho #nab

98 countries + #DoctorWho Live + WizardCon in Austin + cinemas, all at once at 19:50 GMT on November 23. #doctorwho #nab

Each partner synchronized their broadcast to a BBC clock on a central server, using local content. #doctorwho #nab

The theatrical version had a different audio mix to the TV version. Not the same edit. #doctorwho #nab

All content was fully pre-positioned in 98 territories on 16th November. This was a record; previous was Lost with 10 countries. #doctorwho #nab

The original master was delivered on November 10th. Channel interstitials were distributed to all broadcast partners. #doctorwho #nab

The main trailer was released once DCP was rendered and sent for classification, on November 9th. #doctorwho #nab

DCP was mastered by 23rd October 2013, and then the finished version was pushed for cinema classification in each location. #doctorwho #nab

Once all this was ongoing, started the social media campaign including the #savetheday hashtag and TARDIS website. #doctorwho #nab

Was shot in 3D, and each frame had to be rerendered with subtitles for each language / locale. #doctorwho #nab

Localized content was prepositioned weeks in advance, to prevent satellite transmission issues and improve quality. #nab #doctorwho

Journlists were given personalized screeners, watermarked, with instructions about how to destroy them. Color was dialed out. #nab #doctorwho

The BBC used the MPAA guidelines and IDO / IEC 2700I security compliance framework - but anglicized them. #doctorwho #nab

Free to air + theater release + pay TV + DVD - all at the same time, on November 23rd at 19:50 GMT. Security paramount. #doctorwho #nab

The simulcast went to 98 countries, up from a previous record of 10. In 15 languages! #doctorwho #nab

In a session about the security software behind the #doctorwho 50th anniversary. #nab #dork

Sincerely dislike the use of booth babes at #nab. We can all do better. #nabshow

Video from @LiveU backpacks now beams directly into your media manager via @latakoo. Find us at #nab to learn more.