It was an honor to present Idno to the W3C Workshop on Social Standards: The Future of Business in San Francisco last week.
My position paper, The Indieweb as a Minimally Viable Platform, was previously posted on this site. It speaks for itself: the decentralized social networking technologies evolving as part of the #indieweb, I believe, are perfect for exploring and testing new social workflows and interactions without significant resource expenditure. In enterprise situations, this is key: too often, technology stacks are dictated by committee, and user experience becomes subservient to a growing list of untested needs. Silicon Valley startups know that you need to validate your ideas before you invest too heavily; it's time that enterprise caught up to this approach.
Conversely, larger organizations do have a different set of needs, and it's important to incorporate those into software designed to serve them. Security is often paramount (as it should be), and most large organizations won't consider running software on third-party clouds, or that "phones home" with aggregate statistics about their data. As it happens, those are some of the values that the #indieweb shares. It's also Elgg's largest market, and it's clear that there's still a need for a simple to use, off-the-shelf, fully self-hosted platform that enterprises can use to facilitate social communication internally. Idno's intent as a replacement for Elgg that works with modern web standards continues to be vindicated.
Some comment was made about how the #indieweb presenters at the event had to overcome their fear of the enterprise to get there. That's very far from the case. I've been working on easy-to-use enterprise software for almost ten years, and I continue to be passionate about bringing the ease of use and fluid social interactivity of the rest of the web to that market. I believe that the #indieweb community's work is very applicable, intend to help get it there, and know that I'm not the only one.
Thanks to Harry Halpin, Mark Weitzel and the Programme Committee for inviting me. I learned a lot, and had fun meeting everyone.
Share this post
I’m writing about the intersection of the internet, media, and society. Sign up to my newsletter to receive every post and a weekly digest of the most important stories from around the web.