[Simon Willison]

"Whether or not you enjoy MrBeast’s format of YouTube videos, this leaked onboarding document for new members of his production company is a compelling read."

It really is fascinating. It's also really badly written, which says a lot about the priorities MrBeast instills in his team. Simon points out that video is ingrained in the culture:

"Which is more important, that one person has a good mental grip of something or that their entire team of 10 people have a good mental grip on something? Obviously the team. And the easiest way to bring your team up to the same page is to freaken video everything and store it where they can constantly reference it. A lot of problems can be solved if we just video sets and ask for videos when ordering things. [...] Since we are on the topic of communication, written communication also does not constitute communication unless they confirm they read it."

MrBeast will be studied for decades to come: a piece of the culture that, like him or not, is genuinely new. This document is a key to understanding what he does.

#Media

[Link]