[The Guardian]

Given the reluctance to leave X among most publishers, the Guardian is taking a big leadership role here by refusing to continue to post to X:

"This is something we have been considering for a while given the often disturbing content promoted or found on the platform, including far-right conspiracy theories and racism. The US presidential election campaign served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse."

X users will continue to be able to share links to the Guardian, which is simply a property of them being a web platform. The Guardian also reserves the right to embed tweets when they are newsworthy.

I couldn't agree with their reasoning more, and I sincerely hope that more publications follow suit. I also predict that this won't hurt the Guardian's metrics overall, at least in the medium term.

I also appreciate their note at the bottom of the article:

"Thankfully, we can do this because our business model does not rely on viral content tailored to the whims of the social media giants’ algorithms – instead we’re funded directly by our readers."

Yet another reason why patronage models are far better than advertising.

#Media

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