Skip to main content

How independent media outlets are covering the shootings in Vermont

An instructive look at what independent local news outlets are doing in the face of a tragedy that is part of a rapidly-rising trend. Upshot: their journalism is far more accessible than the local "big" paper.

Independent local news is undergoing a renaissance, but to do it well requires a thorough rethinking of what local news even is. First-class internet products are very different to old-school papers, and the former is what is generally needed to succeed. The prerequisites are a deep understanding of your community's needs, a product mindset, and truly great journalism.

The story itself is awful, of course. A disturbing part of the rising hate we're seeing everywhere. Real, in-depth coverage that isn't just there to feed advertising pageviews helps us to understand it - as well as how we might stand up to it.

· Links