"Mondragón has become a beacon for the co-operative model, as a more humane and egalitarian way of doing business that puts “people over capital”. Every worker has a stake in the company’s fortunes and a say in how it is run, and receives a share of the profits. But the goal is more about creating “rich societies, not rich people”. That means looking after workers during not only the good times but the tough times, too."

I've always loved Mondragón. This is a lovely profile - and the fact that it has thrived sends such an important message.

I'm not sure about the claim about Americans thinking they're communists, by the way. Sure, some of the close-minded ones might. But I've seen it heralded as a good and important thing by lots of people here. #Business

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