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Reclaim the internet: Mozilla’s rebrand for the next era of tech

[Lindsey Lionheart O'Brien at Mozilla Distilled]

This is a rebrand and reorientation for Mozilla:

"Mozilla isn’t just another tech company — we’re a global crew of activists, technologists and builders, all working to keep the internet free, open and accessible. For over 25 years, we’ve championed the idea that the web should be for everyone, no matter who you are or where you’re from. Now, with a brand refresh, we’re looking ahead to the next 25 years (and beyond), building on our work and developing new tools to give more people the control to shape their online experiences."

As I've argued in the past, Mozilla is best placed to support other peoples' work. I wrote last month:

"I believe Mozilla is best placed to achieve this goal by explicitly fostering an ecosystem of open, accessible software that promotes user independence, privacy, and safety. It should be a facilitator, supporter, and convener through which projects that promote these values thrive."

This seems to be a part of this refocused mission (and a continuation of a statement of intention that dates from 2023). As Lindsey Lionheart O'Brien writes in this update:

"We back people and projects that move technology, the internet and AI in the right direction. In a time of privacy breaches, AI challenges and misinformation, this transformation is all about rallying people to take back control of their time, individual expression, privacy, community and sense of wonder."

Who can argue with that? We need help, and if Mozilla is serious about this mission, I'm all for it. We just need to hold them to it.

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