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The Messenger Shuts Down—And Some Thoughts About Why It Ever Happened

Josh Marshall on The Messenger: "It really is like if you were on a parachute jump and some cocky idiot just jumped out of the plane with no chute saying he had it covered and, obviously, plummeted to the ground and died."

Beyond the well-deserved snark, this is actually a great breakdown of what went wrong here, and why businesses like The Messenger don't work anymore. The scale-advertising-social equation is obsolete.

Forgive me if it sounds like I'm banging some sort of drum, but you really do need to build deeper relationships through community, get to know the people you're serving, and build something that meets their unmet needs incredibly well. A content farm ain't it.

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