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Centralizing my digital trail into a single #indieweb stream is making me think about what I post.

It shouldn't be surprising. I've been on the web and posting on the Internet since 1994, but posting in the usual way scatters my data all over the place. Short status updates end up on Twitter; longer, more personal ones on Facebook; checkins on Foursquare; photos on Flickr; audio on Soundcloud; etc etc etc.

My site here at is an attempt to change my posting habits from being silo-first to more of a approach: Publish (on your) Own Site, Syndicate Everywhere. Now, all my status updates, posts, photos and checkins are here in one place, on a server that I own running code that I write, and copied to all those other sites.

It's made me think about posting much more deliberately.

A friend of mine often says that you shouldn't publish anything on the web that you wouldn't be happy seeing on a billboard. I don't think that's true on the whole web - for example, at latakoo we're building tools to make sending, storing and sharing private media content (video, audio, images, large data files) easier, including a self-hosted enterprise option that federates with our hosted .com site. But for the free, public, social web, it definitely makes sense.

This morning, I checked into my office, and then I checked into a local BBQ joint for lunch. Do I really need to share that? Possibly; possibly not. It's my choice, but at least having all this content front and center allows me to make it in a more informed way. I'll probably check in a little less often, except perhaps to announce my presence at venues for special events (like IndieWebCamp this weekend) or to "tweet" links to resources I think are interesting.

This is all new, and my thoughts on it are still baking. Having one stream has certainly made me think about my identity online in ways that I haven't for years. Maybe I'll maintain several identities? Run an anonymous site for frivolous checkins or photos of my latté? The jury's still out, but because I'm empowered to run my own platform, the choice is all mine.

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