#IndieWeb | Werd I/O

Werd I/O

Writing at the intersection of technology, democracy, and society by Ben Werdmuller

Yes, you can build great products without spying on users. #indieweb

Dustin Curtis, the creator of Svbtle, recently wrote:

Apple is going to realize very soon that it has made a grave mistake by positioning itself as a bastion of privacy against Google, the evil invader of everyone’s secrets. The truth is that collecting information about people allows you to make significantly better products, and the more information you collect, the better products you can build.

Cole Peters responded:

Data isn’t inherently good or bad, useful or useless; therefore, access to data does not equal access to insights that will be beneficial to product development (and, ultimately, user experience). One could easily argue that obsessing over user data could impede product development; time spent on analysing data, and attempting to glean from it relevant and accurate insights (again, this doesn’t always happen) could just as well be spent on testing and (re)iteration of the product.

I would go further than this. What Dustin seems to have been talking about was a kind of data-driven user research: getting feedback from users in aggregate.

This is realistically useful for a small subset of the tasks involved with building a great product.

User research is key to building great products. (By the way, we open-sourced our user research materials.) But deliberate research is far more useful than collecting aggregate data about user details, and reducing your userbase to a series of statistics.

Certainly, keeping track of key performance indicators about your platform can help you understand how it's doing. If nobody's posting to a social network after a month, you've got a problem, for example. But I'd argue that building and improving your tools - i.e., actually pushing forwards - requires a more humanist approach.

You need to talk to people. A lot of people. You need to ask the right questions, but mostly you need to listen to them, and understand as well as possible not just the needs they're telling you, but also their unspoken needs. The things they reveal as insights in conversation. Similarly, you can watch them as they use your product, and even go so far as to track their eye movements, individual clicks, and tiny physical responses.

These conversations are often compensated, and they always happen with the full consent of the user. There's nothing hidden or nefarious about them, and they are not asked to reveal any personal information that they don't want to. They're also far more useful than bulk information that's totally disconnected from the individual human context of the user.

What aggregate statistics are useful for: demographic information for targeted advertising. Let's not trick ourselves into thinking that the assumptions that make ads possible are absolute, unmovable, or necessary to build any kind of well-designed product.

Why can't you comment on this post? #indieweb

I'm sometimes asked why my posts here on my Known site don't let people comment on them.

The answer is: actually, they do. And I want to read your comments. Feedback is a gift.

Known, like p3k, Taproot and a number of other platforms, uses an open technology called webmention to power its comments. Plugins are also available to help WordPress use webmention.

What webmention gives us is a truly decentralized conversation: you can make a post on your site, mark it as being in reply to this post, and it'll show up as a comment here - but you also get to keep everything you've written on your own site. That way, even if my site goes away, you have a record of every conversation you've had with me. (If you want it.)

You don't need Known to leave a comment: you can use anything that supports webmention.

Through the power of webmention and Bridgy, you can also reply to this post on Twitter and Facebook (see the links at the bottom of the page for this post), and your response will show up here.

This isn't to say that we're not going to add public comments to Known. We are. But we want to make sure we do it right. Sites like Medium have shown interesting new models for user feedback that we're very interested in (and there are decentralized counterparts like marginalia).

We're definitely inviting feedback on this, and would love to read your thoughts. What kind of comments would you like to see?

Werd I/O

Talking about the post-Facebook #indieweb universe at #cyborgcamp

Yes, you can build great products without spying on users. #indieweb

Thanks to @mapkyca, I have a new #POSSE destination. #indieweb

Why can't you comment on this post? #indieweb